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How to turn fans into paying customers via membership programs

How to turn fans into paying customers via membership programs

Released Thursday, 23rd February 2023
Good episode? Give it some love!
How to turn fans into paying customers via membership programs

How to turn fans into paying customers via membership programs

How to turn fans into paying customers via membership programs

How to turn fans into paying customers via membership programs

Thursday, 23rd February 2023
Good episode? Give it some love!
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In this episode of the Football Business Podcast, we spoke to Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava. We explored why many football clubs can monetize only 7% of their fanbase, the importance of fan membership in a club’s business model, and how Memberyo helped Spartak Trnava overcome the typical challenges when setting up its membership platform. Key questions:

1. How did you first enter the football industry and land your currentjob at LaLiga?2. What was that exact moment where you got the first job at LaLiga?3. Can you walk us through a typical day as a Business DevelopmentManager for your Europe? Like your daily routine and mainresponsibilities4. What are your biggest challenges regarding your role?5. What do you enjoy most about your role? 6. What tips would you give to young professionals who want to pursue arole similar to yours, specifically in business development infootball?

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