In this episode, we discussed “Fan Engagement” with Marco Hjorth, Head of Customer Success at Crowdmanager, and Pedro Varejão Lopes, Digital Marketing Manager at Liga Portugal. We covered everything from defining different levels of fan engagement to emphasizing the importance of data. We also delved into the key factors that contribute to a successful digital activation campaign, using the Liga Portugal and Bwin case study as a prime example.Key questions:

1. How did you first enter the football industry and land your currentjob at LaLiga?2. What was that exact moment where you got the first job at LaLiga?3. Can you walk us through a typical day as a Business DevelopmentManager for your Europe? Like your daily routine and mainresponsibilities4. What are your biggest challenges regarding your role?5. What do you enjoy most about your role? 6. What tips would you give to young professionals who want to pursue arole similar to yours, specifically in business development infootball?