For the final episode of this season we invited Alexander Mamalyha, Marketing Director of Shakhtar Donetsk and Fan Relations expert Bas Schnater. Hosted by Fabio Schaupp, they discuss how to use data to understand a club's fanbase.Key questions:

1. How did you first enter the football industry and land your currentjob at LaLiga?2. What was that exact moment where you got the first job at LaLiga?3. Can you walk us through a typical day as a Business DevelopmentManager for your Europe? Like your daily routine and mainresponsibilities4. What are your biggest challenges regarding your role?5. What do you enjoy most about your role? 6. What tips would you give to young professionals who want to pursue arole similar to yours, specifically in business development infootball?