[3:00] Empty words on Black Lives Matter social media posts
https://www.linkedin.com/posts/nathaliemolina_outcomesoveroptics-blacklivesmatter-activity-6673307659829178368-FQSD

[5:00] Why the NFL's Black Lives Matter fell short

[7:00] NASCAR's banning of the Confederate Flag
"We should acknowledge, these companies and brands, but not applaud, because there's still so much work to do."

[10:00] Citigroup's Black Lives Matter social media posts conflict with their donations to 53 members of Congress with F ratings from the NAACP
https://popular.info/p/corporations-tweet-support-for-black

[12:00] Taking an authentic stand 
"You can't dip your toe in the water...you should be up to your neck. You need to jump on board before it's too late."

"Be strategic, critical and tactical when you're taking a stand, but understand that without guidance and support from people of color, you may very well miss the mark, which is one of the reasons why it's critical for employers to identify and go out of their way to figure out which black people they're hiring for what opportunities."

Check out a previous podcast episode with Kesha Carter on diversity at ALL levels of leadership in your organization:
https://fortheevolutionofbusiness.simplecast.com/episodes/keshacarter

[16:00] Self-education on "true black history" - start with Spike Lee

Color of Law Book:
https://www.amazon.com/Color-Law-Forgotten-Government-Segregated/dp/1631492853

[21:00] History that wasn't all that long ago: "One thing that Coronavirus has taught us is that we are able to respond instantly. We are able to change laws, we are able to provide funding, we are able to close down the world. We know that we can do this now. We could respond to this pandemic like that, we also need to respond to this epidemic of racism like that. For so long, we placed racism on the agenda of politics. It's really not about politics...it's about health and wellness in this country."

https://www.theatlantic.com/health/archive/2020/06/brands-racism-protests-amazon-nfl-nike/612613/
"What the companies that play this game don’t seem to be contemplating—and often obscure—is that their businesses frequently don’t pay back nearly as much as they gain from their associations with black Americans."

[25:00] Companies that have made meaningful strides - Nike and Twitter make Juneteenth a paid holiday
https://www.juneteenth.com/history.htm

[28:00] Starbucks tells employees that they can't wear anything in support of BLM, then reverses course

[31:30] Coaching brands to think through their advocacy

[35:00] Democratic legislators wear kente cloth in solidarity of Black Lives Matter
https://www.npr.org/sections/goatsandsoda/2020/06/11/875054683/kente-cloth-from-royals-to-graduation-ceremonies-to-congress

[38:00] Being an authentic ally

[39:45] Publicly stating and living up to your values, and calling people out productively
Nikole Hannah-Jones in New York Times 1619 Project
https://www.nytimes.com/interactive/2019/08/14/magazine/black-history-american-democracy.html

Business Roundtable commits to Stakeholder Capitalism:
https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans

[45:00] How brands can start to think outside the box when hiring:
"If you take those cats that are already on the streets that have connections and you invest in them, not thinking about the minute marijuana charges they might have...The same blocks that you're trying to reach out to sell to are the same blocks that you should be trying to recruit from. Does that mean that you have to work a little harder? Absolutely."

Connect with Rashad:
Twitter: @RadicalENT
Instagram: @RadicalRashad
LinkedIn: https://www.linkedin.com/in/rashad-smith-6281b025/