The sneaker market is like the art market: second-hand is more expensive. It’s also unlike anything else you’ve ever seen before. Sneakers are stories that come with a price tag. A price tag so big it has investment banks researching it. A price tag so puzzling it has some glued to its graph as if it were Bitcoin.

A price tag we’ll decipher in this episode.

Today on For the Love of Hype, Irina speaks to Dylan Dittrich, an American investment analyst and sneakerhead who’s written a book on the sneaker economy. We learn about supply and demand, then watch them in action. How do trust and stories enter the price equation? Is this a bubble that’s about to burst?