You’ve reached the end and it's time for the big reveal: What is the secret force disrupting the sneaker market? What has so negatively impacted raffles that some sneakerheads are even considering leaving the shoe hustle? Well, it’s definitely not Air Jordans.

In the final episode of For the Love of Hype, Hannah explores how technology has changing the raffle game to favor those with the cold hard cash to bend the rules. She talks to Eirk Fagerlind, co-founder and CEO of retail store Sneakersnstuff, about how shoe companies are fighting this seemingly unbeatable opponent.

As the resale market becomes less and less attainable, we also learn from sneakerhead Jake Willard about why those trying to buy the hottest sneakers won’t stop chasing an unachievable goal. But is it all worth it in the end? Will the bubble ever burst? And most importantly, does it live up to the hype?