Charlie Melichar joins FYI host Gil Rogers to talk about how to use technology effectively to facilitate better connections with alumni and advancement offices. 

The conversation also covers Charlie's career journey, starting in radio and pivoting through journalism and public relations, before settling into higher education consulting at his own firm. Charlie makes a good argument that the quality of outcomes from any technological tool depends on the level of understanding and goals set before it ever gets used. 

For Your Institution Podcast is a production of Mongoose Research.

Introduction | 00:00 

Charlie's Journey into Consulting | 00:45 

Transition from Radio to PR | 02:05 

Impact of Technology on Jobs | 03:38 

Leveraging Technology for Better Human Interactions | 09:11 

The Role of Personalization in Engagement | 15:35 

Understanding Engagement in Conversations | 21:17 

Technology’s Role in Enhancing Engagement | 21:41 

The Pitfalls of Over-Targeting and Over-Inviting | 22:51 

The Importance of Getting to Know Your Audience Better | 26:07 

The Role of Technology in Achieving Better Results | 27:34 

The Importance of Personalization and Understanding Your Audience | 29:33 

The Importance of Mentoring and Growth Opportunities | 37:13 

Conclusion and Contact Information | 38:38 

RELEVANT LINKS:

• Charlie Melichar LinkedIn