Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers to talk about what happens when the dynamic world of TikTok collides with the academic arena of higher education marketing. In a landscape where every second of content is a precious commodity, they dive into why higher education marketing must move past the ‘like’ button to create stories that resonate and inform. 

If you're involved in higher education or simply curious about the nexus of social media and academia, this conversation is your playbook for navigating the ever-evolving rules of digital engagement.

For Your Institution Podcast is a production of Mongoose Research.

Opening and Guest Introduction | 00:00 

TikTok's Impact on Higher Education | 02:09 

Why does TikTok have High Engagement? | 06:47 

Mastering Video Content | 12:36 

Digital Content Strategy Evolution | 20:05 

Closing and Contact Information | 24:38 

RELEVANT LINKS:

• Kyle Campbell LinkedIn
• Educationmarketer.co.uk
• Education Marketer Podcast on Apple
• FYI: Marketing Plans for Higher Education
• FYI: Live Celebration with Allison Turcio, Kyle Campbell, and Teege Mettille