Thayer Lavielle, who joined Wasserman in 2011 and currently serves as Executive Vice President of The Collective. The dynamic division is dedicated to elevating the visibility of women and fostering inclusion in sports and entertainment. With a keen focus on innovation, Thayer spearheaded the creation of The Collective Marketplace in 2021 and The Collective Think Tank in 2020 – groundbreaking initiatives designed to empower women in sports through merchandise sales and academic research. Before her role in The Collective, Thayer led Talent Marketing and Operations across various sectors within Wasserman, including Team Sports, Broadcast, Coaching, and Women’s groups. Her expertise as a brand strategist is evident in her role, where she drives the analysis and evaluation of talent and brand marketability. Through her leadership, Thayer's tram seamlessly transitions from strategy to execution, continually leaving an indelible mark on the industry. Join us as we delve into Thayer's journey and insights into driving inclusivity and visibility for women in sports, entertainment, and beyond.

Episode Resources:

Wasserman - The Collective

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