For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach.

Lori Taylor: Putting a Spotlight on the Produce Department

Oct 21st, 2020 52m 58s

Lori Taylor is the Founder & CEO of The Produce Moms, a lifestyle media brand and community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. For ten years, Lori so

Kasey Sheffer: Curating & Marketing a Private Brand Label

Oct 13th, 2020 31m 30s

Today, we look at what 17 years of progressive experience in brand strategy, development, and deployment look like from Kasey's perspective. We dive into customers' needs and how to stay relevant in an ever-changing and developing market.

Team Session: Client Collaboration

Oct 7th, 2020 22m 3s

In today's episode we're talking with the Viscul team about collaboration. Specifically, how a client can interact with their agency partners and how important it is to keep the lines of communication open throughout the process.

Rynn Caputo: Doing Good Through Partnerships

Sep 29th, 2020 35m 49s

There's nothing Rynn Caputo can't do. Today we discuss her journey from quitting her corporate job to starting Caputo Brothers Creamery, and the partnerships built along the way.

Chad Harvey: Alignment Matters

Sep 22nd, 2020 41m 22s

Chad Harvey is a business coach and strategist who believes that every leader is on their own journey. In this episode, Chad talks about alignment and what impact that has on an organization as a whole.

Brenda Briggs: Quality Control When You Can't Control Quality

Sep 15th, 2020 27m 34s

Growing, packing, and selling fruit can have its ups and downs. In this episode, we're talking with Brenda Briggs, VP of Sales & Marketing with Rice Fruit Company, about how they work to control quality for a product whose quality is also influ

John Bowser: Media Channel Trends

Sep 8th, 2020 27m 21s

Navigating the digital media landscape can be tricky, especially in the wake of the pandemic. Today we're talking John Bowser, President and CEO of Target Media USA, about his thoughts on the current media marketplace, what trends his company i

Team Session: Creative Critique

Sep 1st, 2020 25m 42s

Today we're getting our team involved, and we're looking a campaign together that Ford recently ran for their truck lineup. In the advertising world, we're continually looking at the work that's all around us. How can we learn from what was cre

Building Trust: Part 2

Aug 25th, 2020 17m

Part two is here! As we know, building trust with customers is essential. Last we spoke about how big brands can do this, and this week, we'll discuss how challenger brands can do the same. In many ways, challenger brands have a leg up with a s

Building Trust: Part 1

Aug 18th, 2020 13m 49s

Building trust with customers is something every brand needs to accomplish on some level. We're super excited to kick off this two-part series on doing just that. In this week's episode, we're talking through four ways in which big brands can b

Gregg Dorazio: Launching an eCommerce Platform

Aug 11th, 2020 23m 57s

Launching an eComm platform is no easy feat, especially for a large retailer in an extremely demanding environment. Gregg Dorazio is the eCommerce Lead with Giant Food, the leading grocery retailer in the Washington, D.C., and Baltimore regions

Ben Wenk: From Producer to Manufacture

Aug 4th, 2020 35m 23s

Ben Wenk is a seventh-generation fruit farmer in Adams County, Pennsylvania. He and his family own Three Springs Fruit Farm and are makers of Ploughman Cider as well. In this episode, we talk about the farm's transition to retail through farmer

Team Session: Video Best Practices

Jul 28th, 2020 29m 54s

When it comes to marketing food and beverage brands with video, the possibilities are endless. In this episode, the Viscul team has an open discussion around storytelling, when and how to introduce your logo, how long your videos can be, how to

Making Your Agency an Extension of Your Team

Jul 21st, 2020 21m 40s

Randall and Jessica are talking best practices to make an agency an extension of your in-house team. If you want a true partnership and a collaborative relationship, you can't keep your agency at arm's length. Instead, you need to keep them in

Cindy Poiesz: Knowing Your Growth Strategy

Jul 14th, 2020 26m 55s

Cindy Poiesz started Supernola like many - through friends and family, farmers markets, trial and error. When she knew she had plateaued in her growth, there were two options - increase margins or seek out investors. Listen in as Cindy walks th

Toni Calderone: COVID Can't Stop Me

Jul 10th, 2020 30m 36s

Since the moment I met Toni Calderone, I knew she was a force and COVID proved me right. Join me as I sit down with the restauranteur and CEO of O.N.E. Hospitality, to discuss how she is not just survived but thrived over the past several month

Team Session: Creative Review

Jul 10th, 2020 24m 58s

In today's creative review, our team is discussing Apple's Slofie campaign. Join us as we discuss the possible insights, technical moves as well as overall critique of the campaign and how it can apply to the food and beverage industry. Links

Meaningful Content: Part 2

Jul 10th, 2020 14m 51s

On Part 2 of Meaningful Content, Randall and I are discussing how to distribute meaningful content in the most cost-effective manner. How to address all of the mediums open to your audience and being purposeful.

Meaningful Content: Part 1

Jul 9th, 2020 15m 19s

Don't put content out for quantity's sake. Content is still king and quality is queen. Join Randall and I today as we give our perspective on how to produce meaningful content to break through the noise.

Team Session: Killing Your Darlings

Jul 9th, 2020 31m 50s

Creativity applied to business can stir up many feelings for an artist. Often times, works of art need to be edited for clarity, differing perspectives, and so much more. Today, the team talks about what it is like when their darlings are remov

Overcoming Fire Fighting & Mission Creep

Jul 8th, 2020 21m 5s

Randall and I spent years running around in a reactive state. Over the past two years, we have transitioned from being reactive to proactive - a mindset that takes work and planning but drastically reduces stress. Listen in to hear how we made

John MacDonald: Rebranding Two Companies in Four Years

Jul 8th, 2020 41m 31s

John MacDonald, Director of Marketing Operations at The Giant Company, as well as the former CMO of Giant Food, joins us today to discuss rebranding. Over the past four years, John has played an integral role in transitioning the brands of bot

Claudia Williams: Authenticity Starts Inside the Organization

Jul 7th, 2020 27m 52s

Authenticity has become a buzzword in marketing and branding over the years. However, before authenticity can make its way into external messaging, it needs to start at the relational level of co-workers, leadership, and employees internally. J

Seth Sirbaugh: Preparing to Work with an Agency

Jul 7th, 2020 33m 13s

Working with an agency is as much about chemistry and strategy as it is about the portfolio. Join me as I discuss how to prepare yourself to work with an agency with a close friend, agency owner, and all-around talented creative, Seth Sirbaugh