Lucid Motors Design VP Derek Jenkins on Building a Brand
Released Wednesday, 11th November 2020
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Lucid Motors Design VP Derek Jenkins on Building a Brand
Lucid Motors Design VP Derek Jenkins on Building a Brand
Wednesday, 11th November 2020
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Derek Jenkins has a rich history in the automotive design arena. Now VP of Design at California electric luxury vehicle start-up Lucid Motors, Eric Gallina speaks with him about the past, present and future, and finds out what it's like to build a new car brand.
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