In a world of smart phones and atomic clocks, does mechanical watchmaking still matter? Yes, because mechanical watchmaking is an art form, a tool for self-expression, self-exploration, and a story of protecting a national identity and heritage. Independent watchmaking comprises just about 1% of Swiss watch exports and less than 1% of the total market value, yet independent watchmakers and independent brands have been one of the most dominant forces in the watch industry in the last decade. Jin me to explore the world of independent watchmaking through the eyes of those living it daily.