Do you know what brand your bedsheets are? Probably not. Today’s guest Ariel Kaye has been working to change that with Parachute, a DTC bedding and home goods company. Kaye started Parachute in 2013—the hayday of DTC brands. She joins Dom to talk about what it was like building as a solo founder while she’s established a well-known brand and expanded beyond bedding. 

They also talked about:

• Why parachute hasn’t raised as much capital as you might think
• How Kaye’s branding expertise has driven the company’s identity
• Kay’s best advice to avoid burnout and be the best leader possible as a solo founder

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

Connect with us:

• On Twitter
• On Instagram
• Via email: [email protected]