This episode centers on James Wagoner, the co-founder and CEO of Joule Case, a startup that is creating a cleaner alternative to diesel generators. Wagoner talked about his journey to launching the company after the first company he, and his co-founder, started didn't survive the 2008 financial crisis. He also talked about: 

• Why they chose to raise money through equity crowdfunding and how that's worked out for them
• What it has been like building in this new environment for cleantech
• How he, and his co-founder, have successfully worked together since meeting freshman year of college

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