For this thirty-sixth episode, I talked to Mada Seghete, co-founder of Branch, the leading platform that makes deep linking to specific places in mobile apps easy.

After Mada's mom helped her to get a full scholarship to study in the US, she studied computer engineering and got her first job as a software developer. She only did this for a year, after which she consecutively worked as a business consultant, worked as a product manager, went to Stanford Business School, and co-founded her first startup company.

It was while working on that start-up company that she and her co-founders launched a referral program and discovered how difficult it was to link to specific places within their app. Branch was born.

We talk about good reads and Goodreads (the app), about working 14-16 hours per day and being lucky, Branch’s big vision, and the excitement of building a team and making an impact.