For this thirty-eighth episode, I talked to Alex Theuma, co-founder of SaaStock, the first and leading conference dedicated to SaaS companies in Europe..

After a sales career of about 11 years, mostly selling software, Alex got an itch to start his own business. He started a blog about SaaS companies and invited experts to contribute. Very quickly a podcast followed, he started organizing meetups, and a community was formed.

After this community expressed the need for a SaaS conference in Europe and the first sponsor signed up, Alex made the jump and founded SaaStock.

We talk about how SaaStock is now going online during the COVID-19 crisis and beyond, how to start a business starting with the audience, and why you should never forget that cash is king.