Being part of a startup rather than an established business has a unique set of challenges and opportunities. It can be a big, risky leap both professionally and personally. Thankfully, there are people like Aaron Cheng who have done this a time or two. Prior to taking on his current role as Chief Product Officer for Felix Health, he already had extensive experience building and scaling large tech teams across a myriad of industries. He joins Brian Gupton on the podcast to share some key insights with us, including the importance of setting and measuring goals even as a hard-to-predict startup, what to look for in first product hires, how to determine whether you need a product manager or project manager, and more.