In this episode, I talk to Peter, the cofounder of Scale Upp.

An accomplished professional with a diverse journey through the tech industry. He kicked off his career at Red Gate Software, a startup that grew from bootstrapping. Beginning in sales, he embraced the challenge of driving international sales in different time zones.

Peter's pivotal moment came when his efforts contributed to surpassing a million-dollar target, earning the team not just bonuses, but also 32" flat screen TVs.

The thrill of shaping a company's trajectory captivated him, leading to his transition into product and support roles. Rising through the ranks, he eventually became the Head of Product Support, managing a global team at Red Gate. His zeal for impactful contributions led him to Huddle, where he pioneered a support system from scratch, delving into SaaS dynamics and customer engagement.

Peter's unwavering commitment saw him through Huddle's challenges against industry giants.

He then embarked on an adventurous journey with Improbable, orchestrating seamless launches and managing critical partnerships. His role expanded to encompass all aspects of customer interaction, culminating in the creation of strategies and frameworks.

Amidst industry turmoil, Peter harnessed his 17 years of expertise to establish a consultancy, offering insights without the commitment of full-time hiring. With a wealth of experience in tow, Peter's ready to steer businesses toward success.

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