Isaiah Tatum and Noel Stemn started their business in Tatum’s basement, with the two longtime friends juicing fruits and vegetables and coming up with new recipes for fresh, healthy and delicious juices and smoothies.

Now, the pair has its own store, Woo Juice, which is located in the Midtown Mall in downtown Worcester.

Tatum and Stemn met in middle school at the Nativity School of Worcester and have been friends ever since. They always knew they wanted to start a business together, but weren’t sure what they wanted to do. When Tatum took a trip to Atlanta, he saw juice and smoothie bars around the city, and realized there was nothing like it back home in Worcester.

The menu takes inspiration from the surrounding area, as well, with most of the drinks named after streets and neighborhoods of Worcester, like “Green Hill Glow,” “Gold Star Bully,” “Water St. Cure,” “Kelley Splash” and “Tatnuck Tea.”

Every drink is made in the store with fresh fruits and vegetables and no additives.

Learn more at: https://www.woojuice508.com

or stop by at: 22 Front St, Worcester, MA 01608