Giuseppe Baidoo is an award-winning entrepreneur and founder of Güsto Snacks. He arrived in the UK in 2012 from Italy, to focus on his basketball career and product design studies at the university Ravensbourne. In 2014 he wasn’t able to continue his career in basketball and decided to focus on his academics and career in product design. During his time in university in 2014, he founded OOZE drinks and subsequently Gusto snacks. Two award-winning brands on a mission to reduce food waste.

Founders365 is hosted by business coach Steven Haggerty and shares the real stories from Founders who run inspiring and exciting companies.