Gone are the days when marketing is just one segment of the organization. Today, a marketer has to communicate and collaborate with business leaders and other team members in a common language towards reaching revenue goals. Today's guest expounds on those principles and explains what it means to be a marketer in today's business world. Michelle Killebrew is currently Vice President, Head of Marketing at PwC’s New Ventures and also an advisor for Proof Analytics. Learn more about your ad choices. Visit megaphone.fm/adchoices