The Evolution of the CMO with Britta Meyer
Released Monday, 17th June 2019
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The Evolution of the CMO with Britta Meyer
The Evolution of the CMO with Britta Meyer
Monday, 17th June 2019
Good episode? Give it some love!
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As the function of marketing evolves, so does the role of the CMO in the organization. And if given the chance, the CMO can work together with other company leaders to achieve shared goals and encourage innovation.Britta Meyer is an Independent Advisor, Executive Consultant, and CMO. In the past, she took on the CMO role for Socialtext Inc., Magnet Systems, and for WageWorks for almost 5 years. Learn more about your ad choices. Visit megaphone.fm/adchoices
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"If you build it, they will come -- if they can find you." Founders, entrepreneurs, and big idea people quickly realize that creating a great product is only a small part of their newly discovered challenges to building a company. You quickly move from "visionary" to the company Swiss Army Knife, solving an array of problems - from office furniture to partnership agreements, from hiring the best talent to finding your customers. The challenges are never ending, the answers typically expose another problem. We can't solve everything, but how turning your idea into a product and then taking the product to the right market - and even growing that market - are right in the sweet spot of this podcast. Founders, and those who support them, weigh-in on how to solve these problems and where to turn for answers. Household names and those that aspire to be share insights, strategies, and some occasional hair pulling frustrations on what it means to be a founder -- and why almost all of them will do it again!Join Podchaser to...
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