We bring you another installment in the "Why We Read" series.  Did you know that researchers estimate we are exposed to as many as 5,000 advertisements a day?  They are talking to us, not just about products and brands and sales, but about the way the things are--or at least how they would like things to be.   Our focus in this episode is Chapter 2: Narrative Representation from Gunther Kress and Theo van Leeuwen's book, Reading Images: The Grammar of Visual Design.  We explore the semantics of structure, the stories images tell and how they tell them.  And we talk about the deeper, ideological or cultural messages which is being reinforced  So get ready to focus!