Just like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining what is advertising and what is marketing.

Gerard delves into the importance of marketing and not pigeon holing it as just advertising but, a whole range of business practices stemming from branding, messaging, positioning and many more. Gerard tackles the often-common misconceptions perceived by consumers and business owners in order to showcase the pivotal role that marketing plays for each and every business.