In this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers.

He discusses the fluffy style of marketing that has seen recent uptake which in turn has now left customers confused. Leaving them to try to sift through vast amounts of information to piece together what companies actually do. Through clear examples and anecdotal story telling Gerard explains the way to address this problem and encourages that companies be clear with their messaging.