Often marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives.

If done correctly, marketing can help improve people's lives by providing quality efficiency and better outcomes. In this podcast, Gerard delves into the impact of what good marketing can do. As long as marketers can look back and say that they’ve genuinely helped someone move to a better position, then they are doing their job well as a marketer.