On location in Edinburgh, Scotland, at the European Cities Marketing (ECM) conference, podcast host Emil Spangenberg meet up with Festivals Edinburgh Marketing and Innovation Director, James Mcveigh, for a conversation about Edinburghs succesful event strategy. A strategy that has kept Edinburgh ahead of the game, for as long as we remember. 
Episode music: Asger Baden & Peder
www.http://asgerbadenandpeder.com/