We are meeting with franchise author, franchise speaker and serial frantrepreneur Lonnie Helgerson.  Lonnie has over 27 years in the franchise industry working with companies such as Super 8 Motels, Ident-A-Kid, and many more.We will be speaking to Lonnie about his new book "Five Pennies: Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits." In part 2 of our "Great Quotes in Franchising" podcast, we meet with Lawrence “Doc” Cohen, a veteran of the franchise industry who first franchised Great American Cookies 32 years ago, became the first-ever franchisee inducted into the International Franchise Association’s (IFA) Hall of Fame.