Today's show will focus on how Josh Skolnick, founder of Monster Tree Service, is now franchising. Josh Skolnick, a career landscaper who started a multi-crew lawn care service while in highschool, was often asked by customers to address their tree problems. Having no experience himself, he regularly subcontracted the task of customers’ requests to tree specialists who could handlethe job. Ever the entrepreneur, Skolnick quickly realized there was opportunity to capitalize by building up a professional tree maintenance business. Four years ago, Skolnick founded Monster TreeService (MTS). Without ever pruning or felling a tree himself, he hired existing professionals to work under his brand and led his firm to become a highly profitable multimillion dollar business which has grown to multiple crews. With multiple experts in the trade to assist him, Skolnick developed a system he recognized as highly duplicable, so he moved to franchise MTS in April 2012.Monster Tree Service (MTS) is professional tree restoration, pruning and removal service founded in Fort Washington, Pa. MTS provides skilled, reliable tree management experts to assist customers with the best possible tree care solutions, while giving prospective franchisees a rock solid reliable system to duplicate and grow their businesses. Founded by Josh Skolnick in 2008, MTS quickly became a multimillion dollar business built on fast and trustworthy service customers could rely on for safe and solution-oriented tree care. It has since become a franchise opportunity for business professionals seeking a duplicable system designed to meet the high-demand service of tree care.In part 2, Marty and Don answer the question, "What is a franchise?"