Seva is a franchise concept that specializes in the art of brow shaping, facial hair removal and waxing. Their signature offering is eyebrow threading – a relatively up-and-coming concept that more and more people are seeming to utilize for its various benefits. Here are some of the most unique aspects of this franchise concept:Seva grows within retail stores, and has established an exclusive partnership with Walmart to begin with. There is also opportunity to grow in other retail stores such as Walgreens, Sephora and Ulta. By using a growth model of a store within a store, the Seva opportunity guarantees entrepreneurs foot traffic in the thousands per week. Seva doesn’t utilize traditional marketing tactics to sell its product, making start-up and success very easy for entrepreneurs. One of the only marketing tactics Seva utilizes is handing out coupons in front of the store. Seva utilizes a technological strategy to ensure success for each Seva salon. Seva’s proprietary iPad-based POS technology is installed in every location to enable its franchisees to easily run and monitor their stores in real time from anywhere in the world via any computer, web-enabled phone, or iPad. Seva has designed a complete turnkey “Salon-in-a-Box” delivery system which handles all aspects of the design, construction, delivery, and coordination of build out of every new Seva salon. Entrepreneurs do not need to know a thing about eyebrow threading, waxing or beauty to be successful with a Seva concept. This is a concept that can easily be run by an absentee owner.We are meeting with Vas Maniatis, founder of Seva.In part two we are meeting with tha author of Franchise Times Guide to Selecting, Buying and Owning a Franchise Julie Bennett from our Great Quotes in Franchising podcast.