Author websites are the most important component in the author's marketing toolkit. A website is a website is a website. These days anyone can put up a website. Simple websites that have been thrown up to create presence on the Internet are just that - simple websites. An effective book marketing website however is a work of art. A good author website produces results. But the best looking websites are not necessarily the best results producing websitesIf your author website is not producing the sales you hoped for, there is something wrong in your design or approach. Figuring out WHAT is wrong can be an overwhelming challenge for some people. However, it's actually quite easy if you understand how an effective author website produces book marketing results.