0:03

Today you're going to meet Cheryl , who

0:05

is a women's empowerment

0:07

expert , a mindfulness speaker

0:09

and also the founder of Please

0:12

Notes . If you're not familiar

0:14

with Please Notes , cheryl has created

0:16

a suite of products that help

0:18

make personal growth and self-care a

0:20

habit you can stick to . I

0:23

love this personal mission

0:25

that Cheryl is on . I think as

0:27

entrepreneurs we start off wanting

0:29

to create a business that gives us that

0:31

flexible freedom lifestyle . But

0:33

from the very beginning , cheryl not only

0:35

did this , but she also made

0:37

her business so rooted with the change that

0:39

she wants to see in the world , and

0:41

so we learned a lot in this

0:44

episode about the science of journaling

0:46

and actually the

0:48

research that backs up why putting

0:50

pen to paper is actually much more

0:52

effective than even typing on our computers , which

0:54

we often want to do . We talked about

0:56

the power of affirmations and

0:59

the exact components of an

1:01

affirmation that needs to be in place

1:03

to make them effective , but then we also

1:05

got really into the weeds of creating a product-based

1:08

business . On the show I've had many

1:10

service-based entrepreneurs , and I

1:12

would definitely identify as one myself

1:14

, but Cheryl was able to bring

1:16

insights into manufacturing

1:19

your first product and how to work with

1:21

suppliers and how to actually set

1:23

up your profit margins for scale

1:25

, how to actually sell and

1:27

market a physical product in

1:29

person . She does a lot of markets

1:32

and trade shows and in-person events

1:34

to get her products out there , and

1:37

there was a lot that I learned from her

1:39

, even about sales and

1:41

how to actually market your products

1:43

from a place of consulting

1:45

and helping people find what's best

1:48

for them , versus really telling them what

1:50

they need , which is a bit of a shift

1:52

for many of us . So you're going to learn

1:54

a ton from Cheryl . She also gives

1:56

us an amazing offer so that we can

1:58

take and test out her products ourselves

2:01

. So stick around to the end of the episode to unlock

2:03

that special discount code With no further

2:05

delay . Here's Cheryl . Cheryl

2:09

, welcome to the Freedom Lifestyle podcast

2:11

. How are we doing today ? How are we feeling

2:14

? Heading into this , I'm so

2:16

excited .

2:17

I've been wanting to do this for

2:19

so long and I'm so glad , like the stars aligned

2:21

, that we'd be able to like connect and like do the

2:23

magic together . Yay .

2:25

Absolutely , and you've kind of been on

2:27

the podcast before because I remember

2:29

a few seasons ago when I offered the free

2:32

ads for Freedom Seekers , you

2:34

submitted one . Do you remember that ? I

2:36

do , I do , yeah , and

2:38

that was years ago when your

2:40

business only had a couple of

2:43

products . I went on your website yesterday

2:45

to just do some research and get caught up

2:47

and I'm so impressed with

2:49

how many different offers and

2:51

products you have . It really is like a suite

2:54

now of products .

2:56

I mean , I love to create environment . If

2:58

there's any way that I can support people

3:00

in dipping themselves and surrounding

3:02

themselves with all the affirmations , all

3:04

of the like positive goodness , and let's

3:06

just throw something else out , let's just

3:08

make them cool .

3:10

So it's been super fun , amazing

3:12

. Well , I'm really excited to learn

3:14

about that evolution . I know that anyone

3:17

who is thinking of starting a

3:19

physical product based business

3:21

would learn a lot from you , because there's so

3:23

many nuances in that . I know that when

3:26

my partner and I created the LDR

3:28

activity book , we had so much to learn

3:30

about getting products created and

3:32

manufacturing and suppliers and actually

3:34

sending them to people , and so I'd love

3:36

to quote , unquote , pick your brain on some

3:38

best practices there , but then also

3:40

like understand how you even aligned

3:43

on figuring out what your life purpose

3:45

was , because this business is so much more

3:47

than products . Like you said , it really

3:49

seems to be tools that

3:51

you're creating to help people with their personal

3:54

growth . Is that ?

3:54

right fell

4:05

into personal growth . It was amazing and there was just so many things that I was

4:07

able to see , even just like the way that I had conversations with myself in my head , like just

4:09

noticing , like oh my gosh , why would I think

4:11

that ? Or like that's not me , Like that sounds

4:13

ridiculous . And then like understanding

4:16

, like where that came from , and all those different things

4:18

. It really changed the way that I operate . And

4:20

like also the way I make decisions

4:22

and choosing for those decisions

4:24

to come more from abundance and love

4:26

and expansion versus scarcity . Or something

4:29

bad is going to happen if I don't do that

4:31

right . But I think the delicious

4:33

thing is creating something that means

4:36

something to you and creating something that's impacted

4:38

your own life in such a way that how do

4:40

I make it easy , how do I make it fun , how

4:42

do I make it accessible for other people that

4:44

might not have the same opportunities to play

4:47

the way that I've been able to play and invest

4:49

in themselves in the way that I've been able

4:51

to invest in myself ?

4:52

So that's basically like the

4:54

magic behind police notes is just sharing

4:57

more of this goodness and making it easy , making

4:59

it fun and making it accessible to One

5:01

of the things that we hear in entrepreneurial

5:03

advice so often is we're best suited

5:06

to serve the person we once were and

5:09

you've referred to a few times

5:11

, like when you went on your personal growth journey

5:13

when you started doing this . So

5:15

it sounds like you really are creating products

5:18

for the person you once

5:20

were . So , who was that person

5:22

prior to Please Notes , and

5:25

what did not doing personal growth

5:27

look like for you .

5:29

I mean she was still pretty cool . I'm not gonna

5:31

lie .

5:34

I believe it .

5:34

However , the big thing

5:36

that I noticed , even just for myself

5:38

, was the things that people couldn't see

5:41

, was my lack of self-esteem , my

5:43

lack of confidence , and just even the

5:45

way that I made decisions was often

5:47

like asking a bunch of people and then just being

5:49

like , okay , well , I think that feels good or I think

5:51

that makes sense , and I had no way

5:53

in order to like , discern , like , what

5:56

should I do ? From the

5:58

space of like , what is it that I want ? Or

6:00

like , what makes more sense for me , or what feels

6:02

good to me , I hadn't built up that muscle

6:04

. And

6:10

then so , when I want to make products for myself and then other people that also have this difficulty

6:12

, because it's not something that's brand new , it's something that a lot of people go through

6:15

, and especially when you're embarking

6:17

on starting a new business , you have to make

6:20

a multitude of decisions in your day-to-day

6:22

life , even if you're not a business owner

6:24

. Just within your own life . Do

6:26

I decide , do I want to continue this relationship

6:29

with this person , even though it's not really working

6:31

out for me , or do

6:33

I want to continue placating

6:36

my boss ? That's kind of not very nice to

6:38

me . Just all of these

6:40

little things , all of the decisions

6:42

that you make on a day-to-day basis really come

6:44

down to do I believe I deserve

6:47

this or not , do I believe

6:49

I could have this or not ? And the more that we

6:51

practice coming from that space of

6:53

like , yeah , I deserve this , I can have this , I

6:55

could be this , I can create this , I'm capable of

6:57

all these things , then we make

6:59

more decisions , worthy

7:01

decisions , and we make more juicy decisions

7:04

. We move forward in the world from

7:06

this space of I can have this and

7:08

also allow other

7:10

people to see that too , which makes again

7:12

that whole ripple effect of people believing

7:14

in themselves and setting great boundaries

7:17

and going after their goals , which is what we need

7:19

.

7:19

I love that and I agree I can

7:21

imagine you were pretty cool before

7:23

all of this and

7:26

you didn't have please Notes as a resource

7:28

back then . You had to create it yourself

7:31

. What were the tools and the resources

7:33

that you were using in your own journey

7:35

of being somebody who could lean

7:37

into their own intuition and could

7:40

make decisions for themselves , versus having

7:42

to go to a bunch of people and being like what should I do ? You

7:44

tell me what to do ? And really figuring out how

7:47

to use the answers that were within you ? How

7:49

are you finding that ?

7:51

I mean , honestly , the scariest part of it . It's just

7:53

choosing to invest in myself and put myself first

7:56

. So I fell into and I

7:58

guess the universe wouldn't let me escape it because all these

8:00

stupid people that I love now around

8:02

me were all like , hey , have you heard about this course ? Or

8:08

like , hey , have you heard about this course ? Or like , hey , you should check out this course . And I

8:10

was like , what is this cult that people keep trying to bring me into ? Well , one day I decided to

8:12

go for it and it was , again , one of the best decisions I've made for myself

8:15

. But then , of course , as a result

8:17

of taking that first step , it's like , okay

8:26

, well , do you feel like you deserve more ? Do you want to invest more in yourself ? Can you give more to yourself ? And then just continuing

8:28

on that journey . However , there's always going to be a certain point where you either fall out of the practice

8:31

or your life becomes different , so things

8:33

are mixed up a little bit . You're not able to do the

8:35

same things over and over again , and that's

8:37

one of the big reasons why I've

8:40

made this line so integrated and

8:42

so much so that you can use it in all aspects

8:45

of your life . Make it super easy for you

8:47

to start pouring into yourself . I think also

8:50

, just even within , you're figuring

8:53

out your own voice . It's that

8:55

introspective work and that's one

8:57

of the reasons why I fell in love

8:59

with journaling . I was not

9:01

one that was like , yeah , journals are

9:03

the best . No , it's awkward , it's

9:05

vulnerable , I feel naked . Like

9:07

what is this ? However , the

9:09

practice of doing it is one that

9:11

allowed me to get to know myself

9:14

at such a deep level , understand myself

9:16

and even again , with the decision-making , be

9:18

able to discern a lot of things that either

9:20

weren't mine or that I was able

9:23

to move forward and say like no , this is really what

9:25

I want . I actually remember the first time

9:27

I had to go ahead and journal , I was at

9:29

one of these lovely sleep away

9:31

personal growth workshops and they

9:33

put us on silent and put us in corners

9:35

. We had 10 minutes to just

9:37

write and I was like this

9:40

is icky . I

9:44

literally wrote like this is stupid , this is dumb , I can't pretend , I can't believe

9:47

. I paid for this for like the first three or four minutes , but

9:49

then , once I got into it , it was just likealing

9:51

, but just even . What's the point ?

10:08

I think a common pushback

10:11

I've heard from many people and then I've even heard in my own

10:13

inner voice is well , my hand just

10:15

can't keep up with my thoughts , right , my brain

10:17

is going too fast and journaling is just too

10:19

slow . I'm a typer . I grew up with the internet

10:21

. Why would I journal and tell me if

10:24

this is true or not , based on what you've learned

10:26

, it's actually that practice of having

10:28

to slow down and write more

10:30

coherent thoughts and fully formed

10:33

sentences that actually can pull

10:35

those insights that when you do slow down

10:37

, it actually becomes way more coherent

10:39

than it would have been if you were just like typing on

10:41

a laptop . Is that scientifically backed

10:44

at all , or is that just my own experience ?

10:47

Well , I mean , like I , I believe

10:49

in your experience , but also

10:51

there's actual scientific

10:53

proof that that whole process of using

10:56

the pen to paper versus typing actually

10:58

activates different areas of your brain and I

11:00

think also it's that process of

11:02

slowing down is a huge component

11:04

of it . But the amount of focus that you actually

11:06

have to take to actually write that

11:08

down versus typing it , or even if

11:10

you think about it , the fastest way we

11:13

absorb information is just through thought . Now

11:15

, if you think something like , oh , I believe

11:17

I can do this , it's in and out of your head in like

11:19

30 seconds , milliseconds

11:22

, let's be honest , and it doesn't really register

11:24

, it doesn't resonate , it doesn't hit you the same way

11:27

as if you write it down and say I

11:29

believe that I can have this or I believe

11:31

I can do this Even another level

11:33

is like staring in the mirror and like

11:35

look at yourself in the eyes and saying like I

11:37

believe that I can have this

11:39

, I could be this , that I could do this . It's again

11:41

these different levels of connection to ourselves

11:44

that we can choose to explore or not to explore

11:46

.

11:46

And when it comes to these believe statements whether

11:48

it's journaling it or looking in the mirror

11:51

does it have to be authentic ? Do I have to

11:53

actually believe it , or can

11:55

even just saying I believe

11:57

this help it become more true

11:59

?

12:01

Well , I mean , we're smart , right , so ? And

12:03

then you know , even if you lie to kids , get no

12:06

right . So at the same time , when it comes down

12:08

to affirmations , studies have proven they

12:10

have to be at least 51% believable

12:12

, Otherwise you won't let it in . It'll

12:14

just bounce off Like if you're like , oh yeah

12:16

, I'm a millionaire , it doesn't connect

12:18

with you , as in the same place as if you believe

12:21

that you're wealthy , right . Like I

12:23

believe that I'm wealthy , I might not be a millionaire

12:25

, but not only in my friendship , but

12:27

like the peoples I get to play with , the adventures I get

12:29

to go on the place that I live in , I feel

12:31

authentically wealthy . But if I again

12:33

try to say that , oh yeah , I'm worth

12:36

multi-million dollars , Like it doesn't connect

12:38

with me in that same place , Doesn't

12:40

mean it won't happen . Let's be clear , However

12:42

, like you just do need to have at least a bit

12:44

of it that you feel connected to and

12:46

allowing that to grow .

12:48

Okay , that's a good fact to know , 51%

12:50

believable , which I think is doable

12:52

, right , you just have to believe it more

12:55

than you don't believe it in order

12:57

for that to start working for you . And

12:59

you mentioned affirmations , which I believe

13:02

was your very first product . And so

13:04

when I go on your website , kind of like the mission statement

13:06

seems to be making personal growth

13:08

and self-care a habit you can stick

13:10

to , which I love and

13:12

very desirable that like consistency

13:15

piece . So tell us the

13:17

story of the first product . What

13:19

was the original offer that

13:21

you were putting out in the world to help people with this

13:23

?

13:25

Oh my gosh , it's so fun . So I

13:27

actually was working somewhere and

13:29

it was very complicated complicated as in

13:31

my job was not like that great

13:33

. I wasn't getting any satisfaction out

13:35

of it . But then I had tied myself

13:37

into not only living with my

13:39

boss , but also we had like

13:42

so many things that were commingled , and

13:44

so it was like , oh for me to quit this , like this

13:46

is going to be . And

13:48

then I have also

13:50

known one large thing about myself

13:52

is that if I don't create space for something

13:54

new to come in , then it doesn't . So I

13:56

knew at that time that I needed to quit

13:59

my job , even though I wasn't clear on what that

14:01

next thing was . So I did that

14:03

. And then out of that it was just like what

14:05

do I want ? And I created this lovely

14:07

list of the attributes that I wanted

14:09

. I decided that I did want to have my own business

14:12

and not work for somebody else again , which is , again , it

14:14

is what it is . But then things like I wanted

14:16

it to be a product so I can make money when

14:18

I'm sleeping . I wanted it to

14:20

be something that mattered to me . I wanted to

14:23

be able to work wherever I wanted , again dipping

14:25

into that freedom , lifestyle , all these different

14:27

attributes . And then I actually got

14:29

this idea because I had noticed how

14:31

quickly I had fallen out of my own self-esteem

14:33

and confidence and how I really forgot

14:35

how amazing and capable and deserving I

14:37

was . And I was like , well , what if we just had sticky

14:39

notes or something around to surround

14:42

myself with affirmations ? I was like oh my gosh

14:44

, sticky notes that's so good and

14:47

then . So the first version

14:50

of the sticky notes actually had a

14:52

different affirmation and like image

14:55

on every single page , which was

14:57

great . However

14:59

, funny enough , people would fall in love with one

15:01

message and then not use the rest of the notes . I'm

15:03

like y'all got to keep buying some stuff , so

15:06

I ended up building out the product line from

15:08

there , but that was the first thing . It's just like

15:10

how do I make it easy for me

15:12

to remind myself who I am and where

15:14

I'm going and what I really deserve in

15:16

my life ?

15:17

And were you creating the affirmations

15:19

like they were actually printed on , or were you

15:21

encouraging people to fill out an affirmation

15:24

, or maybe a bit of both ?

15:25

printed on , or were

15:27

you encouraging people to fill out an affirmation , or maybe a bit of both ? No

15:31

, I , my whole thought process is I again wanted to make it easy so for people to actually go through

15:33

and like create their own affirmations got kind of sticky , uh huh . That was not a

15:35

meant to be a pun , but I

15:37

wanted to make it so you could use it at work

15:40

or like gift it to someone , and it's easy and

15:42

it's like a little pop of something . So

15:44

at the top it had a different affirmation

15:46

and I created these affirmations based

15:48

on things that I wish I told myself

15:50

or that I knew that I needed to hear more

15:52

often and then kind of

15:54

just continue to go from there . So

15:56

each step pad had about 50 different

15:59

affirmations with different images

16:01

that like people love to give

16:03

to their coworkers and colleagues

16:05

, or even like as lunches

16:07

or on like their kids lunches and

16:09

stuff like that too .

16:10

So don't rush them . For someone listening

16:13

who might be like affirmation . I'm not

16:15

even 100% clear what we're talking about

16:17

. Can you give us some examples of affirmations

16:20

you might be using right now in your

16:22

life ?

16:24

So , basically , affirmations is

16:26

usually a statement , and it could be positive

16:28

or negative that once you repeat it

16:30

multiple times , you actually tend to change

16:32

the way you see yourself , others in

16:34

the world . Now , in order for them to become

16:37

effective , you often have to attach them

16:39

with , like an emotional response

16:41

as well , and then , of course , you're having the repetition

16:43

. Now I say it can also

16:45

be negative or positive , because a

16:47

lot of people will say things like I'm not good

16:49

enough , I'm not smart enough for this , I'm

16:51

all of these negative things , and then , of

16:53

course , that's how you feel . That becomes your

16:55

default way of moving through the world

16:58

. However , if you choose to pour great

17:00

things on yourself like everything is always working

17:02

out for me , everything is always

17:04

falling into place , I'm worthy

17:06

of all the things that I desire , I'm wealthy

17:08

in all areas of my life , I'm ambitious

17:10

and abundant , then again , the more

17:13

of these things will show up in your

17:15

life . It's kind of like you know , when you go to

17:17

buy a car , you're looking for a car and then , all of a

17:19

sudden , all you see is like a plethora of Honda Civics

17:21

. It's

17:26

the more you train your brain to focus on these things and the more of that does

17:28

come to you and show up in your life as well too .

17:29

Okay , very helpful and a good reminder

17:32

. It can be something as simple

17:34

as a sticky note , and we

17:36

can even be creating these ourselves if

17:38

we have our own affirmations . But

17:40

if we are looking to make it even easier and

17:43

find inspiration on what we should be affirming

17:45

ourselves with , do you still have that original

17:47

product ?

17:48

It has evolved now into

17:51

different sets of sticky notes , so there's five

17:53

messages on each pad that

17:55

rotate through and you get a stack of three . So

17:57

basically there's 15 messages that you get to play

17:59

with . But then also , in addition

18:01

, I've got really great affirmation cards too

18:03

that are super high quality and have a really

18:06

great tactile experience . And then

18:08

, with my clarity journal , there's a workbook

18:10

in there that teaches you how to figure out who

18:12

you are , what you want to create , what brings you joy . But

18:14

within that there's an exercise that

18:17

actually helps you create your own affirmation

18:19

, so that it's something that you can connect with , that

18:22

you feel delicious about , that you want

18:24

to be known for that . You want to feel

18:26

concrete in .

18:27

Yeah , I'm guessing that would take it all to

18:29

the next level is really an affirmation

18:31

that I feel like I created . I'm invested

18:34

in . It came from me , so I

18:36

love that you offer that as well . From

18:38

a business standpoint , in distributing

18:41

these amazing products , was it an

18:43

e-commerce offering from the very

18:45

beginning , with the original sticky notes , or are you

18:47

selling these in person and at

18:49

different events in Toronto , which I think

18:51

is where you are ?

18:53

Yeah , so originally it was

18:55

an e-commerce and there's still an e-commerce

18:57

solution . However , I've always

18:59

found that I sell the most whenever

19:01

I'm in person , whenever I do pop-ups , like

19:03

again in Toronto . We've got the one of a kind show . That's

19:06

been really great for me , but it's

19:08

kind of tricky to figure out and

19:10

I'm still trying to figure out the e-commerce side of

19:12

things and whether it be SEO

19:14

or like email funnels and all that

19:16

other stuff . However , I think , and

19:18

I'm very lucky to say , that people gravitate

19:21

to my passion about my product

19:23

and like the impact that I want to

19:25

make and truly like I want

19:27

people to see themselves the way that I see them

19:30

, and then they feel that and then choose

19:32

into purchasing my goods there too .

19:35

That's beautiful , so it is mostly an in-person

19:37

strategy , even today , Even

19:39

today , yeah . Okay , nice

19:41

. Have you been able to scale that at all

19:44

, because that means you have to be

19:46

at all these different events . Is it always you , or do

19:48

you have a team being the face of Please Notes

19:50

? Working with you , I've become

19:52

an adult now .

19:53

I actually

19:56

hired my first sales rep who

19:58

is supporting me at a plethora of different

20:00

events . Funny enough , we actually have

20:02

the same birthday . We have very similar energy

20:05

and so people . I feel

20:07

very safe in having my brand be

20:09

in the hands of people like her .

20:11

Yeah , I can imagine that's a big

20:14

thing to let go of when , especially

20:16

so that people are connected to you and

20:19

your mission . How's it going so far

20:21

with this new hire ?

20:23

Honestly , it's been really great . Like I've

20:25

had DMs where people are like , oh my gosh

20:27

, I love your energy and I was like they're not talking about me

20:29

, they're talking about Carlina , yeah

20:31

, so , and then , of course , like when

20:33

we're together , it's like the energy is like

20:35

tenfold . So just being

20:37

able to pour that on other people has

20:39

been super helpful for me and

20:42

, honestly , it just brings so much love

20:44

to me and I don't know , I

20:46

love my stuff , I love being able to run this

20:48

.

20:49

Yeah Well , I think you've

20:51

really found a business

20:53

that I think so many of us are searching

20:55

for . I know on this podcast

20:57

, I've interviewed hundreds of freedom seekers

20:59

now who often just started

21:02

their businesses as a way to have a certain

21:04

type of lifestyle right Freedom to

21:06

work from anywhere , have freedom

21:08

over our schedule , freedom over our finances

21:11

. But you have added this whole other

21:13

component , which is making

21:15

an impact and finding

21:18

alignment with how you want to improve

21:20

the world and doing it through your business

21:22

, and I honestly really envy that

21:24

. So I'm so happy for you .

21:26

Oh , my gosh . Well , I received that . Thank you

21:29

so much .

21:32

Okay , back to business . I need to

21:34

tell you about this week's sponsor

21:36

, fiverr , the world's largest

21:38

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21:41

by now you already know I'm a freelancer

21:43

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21:45

my top channel for attracting new

21:48

clients , but I bet you

21:50

didn't know that I'm also a Fiverr

21:52

client myself . In fact

21:54

, whenever I have a project or an idea

21:56

in my business , I go to Fiverr first

21:59

to find other freelancers who have

22:01

services that can bring my project

22:03

to life . Whether I want to speak

22:05

with somebody about growing my YouTube channel

22:07

or get help creating graphics

22:09

for the launch of a new ebook or digital

22:12

download I'm releasing , or maybe

22:14

I want some music to create

22:17

for my new podcast season , I

22:19

challenge you head to Fiverrcom

22:21

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22:23

you don't have the time to execute it . I

22:26

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22:28

and freedom this creates for me . Fiverrcom next time you

22:30

have a project but you don't have the time to execute it . I have been so pleased by how much

22:32

space and freedom this creates for me . And if you're new to Fiverr , you can use the link

22:34

in the show notes for 10% off your very first order . So

22:38

physical products , I

22:41

think it's a whole other beast . It's one

22:43

thing to create a service-based product

22:45

or I know you have different courses and workshops

22:47

and things that you're doing now , which is

22:49

really amazing but when it comes to creating

22:52

a physical product , you have to figure out how

22:54

you're going to actually make that product , and

22:56

that's going to cost money to create it and that's

22:58

going to affect your pricing strategy . And

23:00

so how are you finding your manufacturers

23:03

and suppliers at the beginning ?

23:09

And are you still working with those same people today ? Yeah , honestly , it's interesting because

23:11

you have to have a very clear vision , and so , for me , I don't think that

23:13

I'm controlling , but I'm clear is

23:15

the best way to say that . So , whenever

23:18

I've made a product , I've known exactly what

23:20

the vision has been . I know , like , what exercise

23:22

I want to put into this all these different bits , and

23:24

also , when it comes down , and anybody

23:27

that's creating a product-based business

23:29

. You want to think about the user experience , like

23:31

for myself , I envision people

23:33

primarily using my journals when they're in bed

23:35

. I want it to be heavy , I want it to be something easy

23:37

to write in , I want them to enjoy

23:40

the writing experience of putting that pen

23:42

to paper . So I have really thick paper , all

23:44

of these different bits and so when

23:47

you're going through and you're creating , like what

23:49

you want . As for the attributes of

23:51

your product , you're also bearing in

23:53

mind , again , how people are going to be using it , but then

23:55

also some of the different situations that it's going to

23:57

be in as well , and then you're going

24:00

to want to make sure that the partners that you work

24:02

with can fit your vision . This

24:04

business has always been posed and

24:06

created to be a very large business

24:08

and therefore I'm only going to work

24:10

with manufacturers that have the ability to

24:13

crank out very large quantities of

24:15

goods . So not only did

24:17

I originally have like a really great

24:19

manufacturer that I worked with locally , but

24:21

then I also ended up having another

24:23

manufacturer overseas that

24:25

has the ability to crank out 20 , 30

24:27

, 50,000 units , so that

24:29

when , eventually , I get like a really

24:32

big contract with either like an influencer

24:34

or a subscription box in order

24:36

to fill the product and

24:39

like fill that order , I know exactly what

24:41

my price points are , all of those things

24:43

, even when it comes to like shipping terms

24:45

, and all of those fits as well . I think

24:47

it's always great to be curious

24:50

and learn what you don't know about

24:52

what you don't know , and one of the things

24:54

that I ended up running into was

24:56

funding . When I first did my

24:59

initial product with the sticky notes , I

25:01

actually self-funded that , and I

25:03

had to buy 10,000 sticky notes

25:06

and I don't know about you , but

25:08

like my roommate was like girl , what

25:10

are you doing ? My , the

25:12

garage was very full and she's just like

25:14

maybe she can

25:16

. But then when I decided to

25:18

create the journals , I was like I'm

25:20

not doing that again . How do I

25:23

make sure that people know what I'm doing

25:25

, that they love it and that they're willing

25:27

to purchase it ? And so that's why I

25:29

actually love using Kickstarters , and

25:31

I also do a lot of consulting with people that

25:34

want to launch product-based businesses . I

25:36

always advise doing Kickstarting and I

25:38

think a couple of reasons why is you want to make

25:41

sure that A your product has value

25:43

and you're able to communicate that value , but

25:45

also , people actually want this . There's so

25:47

many great ideas , but unless you're

25:49

actually serving a purpose or like filling

25:51

a need , then it's going to be really hard for

25:53

you to actually have the level of success

25:56

that you want to have .

25:57

Okay , such good advice , and so

25:59

what I might wonder is

26:02

if I was going to create a Kickstarter

26:04

for an idea , do I already

26:07

have to have it manufactured ? Or

26:09

what would you advise to somebody who wants to use Kickstarter

26:11

to test whether I should order 10,000

26:14

units for my business idea ?

26:17

Yeah . So the fun thing about Kickstarter is that

26:19

you don't even have to put all of your money in ahead

26:21

of time in order to get this up and running

26:23

and you have , like you're , you

26:25

can have like a minimum viable product

26:28

. So , like your MVP whether it's

26:30

like you've actually got the final sample done

26:32

or you just know , like , what attributes you want

26:34

to have , and then you're working with your manufacturer

26:37

or your potential manufacturer to get the final

26:39

numbers right . Based on those numbers

26:41

, you can go ahead and either hire a team

26:44

or do it yourself , depending on your time or

26:46

your bandwidth create your graphic

26:48

design , your video . You

26:50

could do like all of the stretch levels

26:52

, all of the goals , everything around that . If

26:54

you do choose to bring in someone

26:56

like a marketing team , you can , but

26:59

just in that like you're probably going to invest

27:01

less than a thousand dollars to make sure , yes

27:03

, this is something that's going to work . And then

27:05

, once it's actually up and running

27:08

and like it's out there and people are buying

27:10

, then at least that way you know okay

27:12

, I'm going to move forward with this . You

27:14

hit your level , you hit your stretch goals , all of these

27:16

different bits when you get that money . That's

27:19

when you choose to pour money into that . However

27:21

, if you don't hit your goal , you can either

27:23

sit back and reevaluate Okay , what about

27:25

this ? Am I not doing right ? What

27:28

do I want to adjust ? Do I want to try this again

27:30

? And if so , then you can come

27:32

with a different strategy and launch

27:34

it again . I actually had to do that . At

27:37

one point , I got like really ambitious

27:39

and I tried to launch three new

27:41

journals at the same time and I was doing

27:44

all this stuff , I was like girl , what are you

27:46

doing ? Like this is not working . I ended up

27:48

having to cancel it and I'm like okay , so

27:50

instead of trying to launch the gratitude journal , the

27:52

manifestation journal and then a dream

27:54

journal , let's just do one . And

27:56

it was successful and I was very happy about

27:59

it , and it's actually one of my top selling products

28:01

today . So again , like , just

28:03

play with it , be easy . But then , of course

28:05

, make sure you're testing the market and

28:07

provide the value that people are looking

28:09

for in order to be successful .

28:12

Okay , such great advice . I also didn't realize

28:14

that you offer coaching and consulting

28:16

in this area , so we'll definitely

28:18

include your contact information , because that

28:20

sounds like a great resource . I had

28:22

seen that you would hit 150%

28:24

of your Kickstarter goal , so was

28:27

that for the dream journal ? Then , which one did

28:29

you focus on ?

28:29

That was for the first first journal

28:32

, so the Clarity Journal . Well , now it's known

28:34

as the Clarity Journal , and then we

28:36

ended up doing similar numbers for

28:38

when we had , like these , really cute enamel

28:41

pins . But then I've also

28:43

used Kickstarter to launch the Gratitude

28:45

Journal and then the Manifestation Planner

28:47

as well too .

28:48

Amazing . Why do you think your

28:50

campaigns on Kickstarter have been successful

28:52

? Of course it sounds like focusing and doing

28:55

one thing well at a time was

28:57

a big lesson for you and maybe

29:00

not mistake , but area of learning that

29:02

you had to pivot along the way From a marketing

29:04

perspective , anything that you

29:06

would advise anyone to do that

29:08

worked for you .

29:10

Honestly , a lot of it is human connection

29:13

. So , whether it's tapping into

29:15

a network , for myself again , I've had this

29:17

amazing network of people that are involved in personal

29:19

growth and then therefore , I didn't have

29:21

to convince them , I didn't have to educate

29:24

them on the benefits of the product

29:26

. Now the fun thing is , especially with

29:28

everything that went on with the pandemic , a lot of

29:30

people are understanding and acknowledging

29:33

the value of mental health and wellness . So

29:35

when I do go ahead and I put out a new product

29:38

, then it's not as heavy as a lift . There's

29:40

less education that's involved . So

29:42

I would say , definitely activate your networks . But

29:45

then also there is something very

29:47

special in reaching out to people individually

29:49

. Back when people used to still use Facebook

29:51

, I

29:57

would message people or call people or text people like , hey , oh my gosh , I have this

29:59

new project that I'm launching . This is what it's about . This is what my intention

30:01

is . I would love your help with

30:03

this . Is that something you're willing to do ? They

30:06

say yes or no . I'm like , okay , cool , so

30:08

this is the estimated price point . Can I put

30:10

you down for two , or can I put you down for four

30:12

, or can I put you down for 10 ? And

30:14

then again they'd say yes or they'd say

30:16

no , and then , if they're not able to contribute

30:19

financially , awesome , possum , would

30:21

you be willing to share it on your platforms

30:23

when the launch is happening ? Cool

30:26

, yeah , awesome . I will message

30:28

you when that's happening and I'll like send

30:30

you everything . I really appreciate you

30:32

. Thank you so much for that . And then , just

30:34

by that again , word of mouth is not

30:36

only the cheapest but the most valuable form

30:38

of marketing . So the more that you can activate

30:41

that from people that love you your

30:43

friends , family , circles of influences

30:45

the easier it is for

30:47

you to get your goal .

30:48

I love that strategy and I can totally understand

30:51

why that was so effective for you . Even

30:53

just right now , I'm like , yeah , I'll sign up for 10

30:55

. Where's the link ? Like , you have a way

30:57

of communicating very clearly

30:59

without really feeling like I'm being pressured

31:01

to buy anything , but more like this

31:03

is what I've created . This is why I've created . It's

31:05

coming from this higher purpose . Are

31:08

you interested in it ? And so I can

31:10

see that strategy working so well for you

31:12

. I also know that there's so many entrepreneurs

31:14

who like the idea of posting even

31:16

on social media about their business

31:18

feels like a leap for them . They have all

31:21

of these associations with self

31:23

promotion and and being salesy

31:25

or being greedy or what are people

31:27

going to think of me ? And then taking it to another level

31:30

, for not even just like posting to everybody

31:32

, but like actually going one by one . So

31:34

why do you think you were able

31:36

to do that ? What advice can we give to somebody

31:39

who's like not even comfortable posting

31:41

on social media about their business , let

31:43

alone this incredible strategy ?

31:45

So one of the big things is I've been really

31:47

lucky to have a career in sales and

31:49

I've been not only so successful that

31:52

I have a lot of return business , but that I've

31:54

won awards . And the reason I feel

31:56

like I've done so well is I usually do

31:58

like a consultative sales approach , meaning

32:00

that it's not about me , I'm not

32:02

about selling you my product . That

32:05

is not the win . The win is finding

32:07

you a solution or figuring out something

32:09

that'll help you , that'll

32:12

help you achieve your goals . When you're coming from that space of

32:14

I'm here to share something that will

32:16

help you and help your friends and family . It's

32:18

not about me getting your money . That's

32:21

not the thing . It's about actually

32:23

making a difference . And so , even when it

32:25

comes to your products or services , what

32:27

is that difference that you're looking to make and

32:29

getting out of your own way ? If you're looking

32:31

to make a difference in , like again , helping

32:33

people feel good about themselves , you know

32:35

the impact that that is . So why

32:38

would you get in the way of somebody

32:40

being their authentic self

32:42

, the most delicious version of themselves , being

32:44

happy , being joyful , even if it's something

32:47

like one of my girlfriends sells

32:49

art she does amazing paintings and

32:52

again , for her to do social media's like oh , this is awkward

32:54

, but if you're able to say , like

32:56

this is the joy that this

32:58

brings people and it being

33:00

in their home , and then they're being in their house

33:02

or sharing with their loved ones and then

33:04

, as a result , then they get something

33:06

they like and I get something I like because

33:08

I like to pay my bills . Rbc

33:11

loves it when I pay

33:13

them money , so why would I ? It's

33:16

a win , win , win . Guys , get

33:18

out of your own way . It's kind of

33:20

like the opposite of ego . And then

33:22

, of course , especially as women

33:24

, we've been taught to just not

33:26

do a lot of that . It comes across

33:29

as all these negative connotations when

33:31

really all we're doing is sharing our love

33:33

in a different way .

33:34

Adam Grant said something to me that really resonated

33:37

that I've been passing on to other entrepreneurs

33:40

who feel a bit icky with marketing

33:42

themselves , and he said it's not necessarily

33:44

about marketing and selling you . It's

33:46

about marketing and selling your ideas

33:49

right , and it's like your vision for

33:51

the world or what you've created

33:53

, but why you've created it and how

33:55

this can actually help people . And , like you said , that consultative

33:58

approach and that solution and

34:00

when we're marketing our ideas , I feel

34:02

like that just really allows us to be that thought

34:04

leader and that supporter in

34:06

the world , versus , you know , a bunch of selfies

34:09

, which is what some people can think self-promotion

34:11

and marketing ourselves is .

34:13

It's true , and I think , as long

34:15

as , even if you're doing selfies

34:18

like , what are you doing selfies for Like ? Are you

34:20

showing how happy you are , because that's

34:22

important , that's valuable , right ? So it

34:24

all really comes down to what is the

34:26

value that you're looking to provide . How are you looking to help

34:28

, how do you want to help people , and

34:30

then making sure that you're communicating that effectively

34:33

and over and over and over

34:35

again , I remember studies came out

34:37

that saying that people had to see something seven times

34:39

before they made a buying decision , and

34:42

I think it's actually gone up now , like

34:44

where we're looking at nine . So you're

34:46

doing them a disservice by not actively

34:48

, continually marketing , even if it's the same

34:50

talking points , even if it's the same value

34:53

benefits , all these different things . Even

34:56

if it's like you're texting them and then you're emailing

34:58

them and then they're also seeing a Facebook post from you

35:00

, you're helping them by reminding

35:02

them that they want this , that this is something

35:04

that they need , that this is something that's going to provide value

35:07

. One thing that I'd love to share

35:09

as well is that people love to buy

35:11

things , but they don't like to be sold

35:14

to in an icky way . So

35:16

if you're helping people get the

35:18

things that they want by selling it to them like

35:20

why wouldn't you ?

35:21

I saw on social

35:24

media that you were nominated again for a woman

35:26

of influence . Congratulations

35:33

, thank you . You

35:40

also do an incredible job with getting PR and being featured in the media . You've been featured

35:42

in Forbes , fast Company , huffington Post , instyle

35:44

, britain Company , good Morning LA

35:47

, blogto . The list goes on

35:49

. This is just a few examples I was able to

35:51

find . So how are you

35:53

able to do that ? Are you working with an agency

35:55

? Or , again , are you using your amazing sales

35:58

, consultative , relationship building

36:00

skills to secure all those

36:02

big deal placements ?

36:04

Honestly , sometimes it is people

36:06

just like oh yeah , you should talk to this person

36:08

or connect to this person . But PR

36:11

is not my zone of genius and I've had the opportunity

36:13

to work with some amazing PR agents that are

36:15

able to distill the things that I am

36:18

saying and then also like the

36:20

impact that I'm looking to make and connecting with

36:22

the right people that are able to share my story

36:25

and my product .

36:26

Love it Okay , so you have some help in that area . Anyone

36:28

you would recommend as a resource

36:31

you comfortable sharing any agencies

36:33

.

36:34

Both of the people that I used to play with

36:36

are out of the PR game now , unfortunately

36:38

. However , one of the PR

36:40

people that I love is actually

36:42

at Langton PR Daniel

36:44

Pillai . He's the VP there , and

36:47

they do a really great job

36:49

, especially with product-based businesses . Okay , love it , thank you .

36:51

The thing with product-based businesses ? Okay , love it , thank you . The thing about

36:53

product-based businesses as well is they're

36:55

pretty capital intensive , right

36:57

? If you're looking to launch one of your courses

36:59

, your workshops that you're doing now , for

37:01

the most part , it's a lot of your time

37:04

invested . It's about thinking

37:06

about how you're going to communicate your own value

37:08

, maybe creating some videos to talk about

37:10

what your workshop's going to be , actually putting

37:12

yourself in a physical space to sell that

37:14

. But when it comes to physical products

37:17

, there's unless you're doing a Kickstarter

37:19

there's an upfront cost . You're probably doing

37:21

some paid advertising , I'm guessing , at

37:23

all of these pop-up events and shows

37:25

, you're paying a vendor fee

37:28

that , as someone who had a product business , I

37:30

know that that can often be quite expensive

37:32

and an investment where you're like , well , hopefully I

37:34

can get it back . And so how

37:37

were you able to make that leap in

37:39

your business ? Like you mentioned , you quit your job

37:41

to create space . Did you have

37:43

like a side hustle that was supporting

37:45

this entrepreneurial endeavor ? Do you have one

37:48

today , or have you just always gone all

37:50

in so ?

37:51

don't do what I did . I'm saying

37:54

because it's stressful , but , like at

37:56

the time when I started this , I was living in America

37:58

, so I couldn't get another job . My

38:00

whole purpose was I wanted this business to blow

38:02

up so much so that I was able to get a

38:04

visa and stay living in California . However

38:07

, when I moved back to Canada , I

38:09

was able to get some part-time gigs

38:12

and do some things on the side , so that's been very

38:14

supportive for me . But when it comes

38:16

to choosing events to

38:19

attend and showcase your stuff at

38:21

, one of the things that I learned is

38:23

I know who my target audience is

38:25

, so attending events

38:27

, where they will be , and then that that

38:29

they're expected to spend money , that they're

38:32

ready to spend money , is super important

38:34

. So I know that I do really really

38:36

well at events that have personal

38:38

growth , empowerment , women's empowerment

38:41

, entrepreneurship , because a lot of these people

38:43

again , I don't have to educate them on why

38:45

mental health , why , you know , mindset

38:48

, work actually matters , and they're

38:50

the ones that are actually actively

38:52

investing in themselves in this way . When

38:55

they see my goods , they're like , oh my gosh , this is amazing

38:57

. I feel so different . Let me buy some

38:59

for myself , my friends , my family , and

39:02

then again they come back and they end up buying

39:04

from the website because they've already had that initial

39:06

experience with me . So if you do

39:08

have a product-based business , just be very clear on

39:10

what it is that you provide

39:13

in regards to value and where these people will be . But

39:15

then , of course , like taking in account okay

39:18

, this is how much I'm paying myself

39:20

to be at this event , this is how much

39:22

I have to pay for the event itself . I might

39:24

possibly have to pay for insurance , gas

39:26

, parking , if you need any additional

39:29

things , like you have to buy a new setup , a new table

39:31

, breaking all of those in

39:33

there and then saying , okay , so for me

39:35

to not only break even

39:37

, I'm going to have to sell like 50

39:39

journals , or for me to come

39:41

up in a way that I feel successful , I'm

39:44

going to have to send 150 journals , or

39:46

even that I'm going to have to be able to sell 150

39:48

journals and get 30 emails added

39:51

to my email list . So know what

39:53

numbers you want before you're going

39:55

into these events , being willing to ask

39:57

questions like how many people are going to be coming ? Is

39:59

it a paid event ? What is the promotion

40:01

that you're having around the market , so that you already

40:04

know that people know that they're going to be there to spend money

40:06

and invest in you and your business .

40:08

So it sounds like you're asking a lot of questions

40:10

to make sure that these investments are

40:12

the right ones . Was there an experience

40:15

where you did do all the

40:17

right things ? You did do all of the right research

40:20

and you tried your best and then

40:22

you got to it and you actually were at

40:24

a pretty big loss ? Has that happened

40:26

to you before ?

40:27

from like a capital perspective , not

40:29

really , I think the only ones

40:32

where it's been kind

40:34

of tricky is the . I actually

40:36

did one the other day . If you're a Torontonian

40:39

, then you might be familiar with Scarborough Town Centre

40:41

. The reason I chose to do that particular

40:43

event is it was a three day event . So Friday

40:46

, saturday , sunday , it was a whole market focused

40:48

on International Women's Day . But

40:51

one of the big things was I used

40:53

to have my products for sale in

40:55

the Black ONTO market . That was

40:57

there , so there was a whole store . They

40:59

used to buy my products . I used to sell it all the time

41:02

. I'm like , yeah , my people , a decent

41:04

amount of people , will be there . So not

41:06

only was it really crazy , because it was like 10

41:08

to 9 and then like 11 to 7

41:10

on the Sunday , so three days it's

41:13

exhausting but then also

41:15

I found that my stuff didn't

41:17

really sell the way that I thought it would . In

41:19

fact , the only thing that really sold were my

41:21

pens , which are new and very gorgeous

41:24

, but they were $10 purchases . My

41:26

average order volume was quite low . But

41:28

also I got a lot of really great

41:30

emails . A lot of people weren't ready to purchase

41:32

. At least I had their contact information

41:34

and some of them followed me on Instagram , which , okay

41:37

, sure , why not the algorithm ? But that

41:39

was probably the worst event

41:41

that I've had in a while . However

41:43

, it's been offset by a lot of free

41:45

events that I get to go to and then like , make

41:48

five or $600 in like three hours

41:50

and I'll be like ha ha , ha chuckling on the way

41:52

to the bank . So it's all about testing

41:54

.

41:55

And also it sounds like it's a lot about mindset

41:57

, like you seem to have a very

41:59

optimistic view

42:01

and you're able to make

42:03

other connections where , okay , maybe

42:06

I didn't have the exact revenue here , but

42:08

guess what ? I got a bunch of new emails . This

42:10

is what I'm gonna do about it . I've

42:15

created brand awareness for my new pens . Here's how I'm going to approach it . It sounds like that

42:17

mindset piece has also really served you . Would you agree

42:20

?

42:20

Yeah , definitely . You have to be willing to look

42:23

at all the different ways that you can create income

42:25

that might not be directly coming

42:27

from a sale . It could be somebody wants you

42:30

to speak at their workshop , or somebody wants

42:32

you to speak at their school or purchase

42:34

something for their business later on . There's

42:36

so many different options . However , you

42:38

just have to be open to the fact that money

42:41

can come to you in all different ways , and it comes

42:43

to me in unexpected

42:45

and unexpected ways in

42:47

my life and the life of others , and then that just

42:49

opens you up for more deliciousness , and

42:51

I met some really cool people . I have new friends

42:53

. I got new earrings from the girl that was the only

42:56

step behind me . I ate all these cookies

42:58

. It was a win , win , win .

43:00

Okay , I know we're at time . I have

43:02

just two more quick questions that

43:04

I want to ask you , if you're okay with that , and then

43:06

I'll let you go on with your delicious

43:09

, amazing day . Thank you so much

43:11

. You've been so generous with what you've shared with us

43:13

so far , so if we

43:15

wanted to check out some of your products

43:17

, I'd love to hear where you would

43:19

direct us . I think you're so right that

43:22

when you're in this personal development , personal

43:24

growth space , you don't even need to educate

43:26

us . It's just like what do you have to give us

43:28

? And the closest thing I can think of that is the five

43:30

minute journal I'm sure you're familiar

43:32

with . I think it's Intelligent Change . They

43:35

have a suite of products which I'm sure is maybe

43:37

a competitor to yours or maybe a source of inspiration

43:40

, but that is like a journal I buy over

43:42

and over again and now I love to gift

43:44

it to other people . So what is your

43:46

version of that that we should

43:48

maybe like start with and check out ?

43:50

Well , for me , I

43:52

like to think , if you are

43:55

looking to play with journal and

43:57

you're looking for something that you could get

43:59

stuff out like , I know a lot of people love the

44:01

five minute journal , but they also want a

44:04

little less structure . That

44:06

the clarity journal is amazing . For that you

44:08

get the workbook you like , have all the space

44:10

to write . Every page has a different affirmation

44:12

or inspirational quote , but then on top

44:14

of that , like , you do have some dot paper , some blank

44:17

paper in the back , all those sort of bits , and

44:19

it's a little bit bigger , so it gives you a little bit more room to write

44:21

. However , if you want to have an

44:23

easy daily practice , get really started

44:26

on playing with gratitude , then

44:28

you're going to want to get our again our gratitude journal

44:30

. That one's great because it gives you 100 gratitude

44:32

prompts , but then it teaches you a little bit more

44:34

about , like , what is gratitude , how does it affect

44:36

you , why you actually want to practice it . And

44:39

then every 20 pages is an in real life

44:41

activity to take gratitude to the next level , again

44:43

, just releasing a lot of the oh , if I

44:45

don't do this every day , that I've ruined it

44:48

, I'm

44:52

useless . The shame spiral no like . Use it when you feel like it , or like try it , like let me just

44:54

set a goal for two minutes a day , or like twice a week , and then , if that doesn't work

44:56

, maybe just do it once a week , on

44:58

Sundays , or something , you know . Whatever

45:01

makes it easy and then makes you build

45:03

your confidence and then want to do it more

45:05

often , is where we're going at Amazing

45:08

.

45:09

Okay , I'll definitely include links

45:11

to those products . Did you have an offer

45:13

for our community that we should mention ?

45:15

Well , only because it's a use-in .

45:17

What I would love to do is

45:19

.

45:19

I again want to encourage people that want

45:22

to be freedom seekers , or current

45:24

freedom seekers , to deepen

45:26

the level of freedom they experience . And so

45:28

, with that , you will have the opportunity

45:31

to play with all of my goodies , whether it's our

45:33

manifestation planner , the affirmation

45:35

cards , the sticky notes Of course

45:37

we've got the near decals as well Any

45:39

of our goodies . You're going to get 15% off

45:42

by using the code FREEDOM15 , not

45:44

55 , because it's yeah

45:46

, no , so FREEDOM15 . And

45:48

then , yeah , you'll be able to get all your goodies with

45:50

, like a sleep deal , Amazing .

45:52

Thank you so much . I'll

45:56

definitely include that code as a reminder in the show notes . And then my final

45:58

question . You've mentioned freedom seekers , freedom

46:00

lifestyle . You know that's the vibe

46:02

of my show . So what is

46:04

your version of free look like

46:06

? What is your freedom lifestyle ?

46:08

My version of freedom is being

46:10

able to do something that is

46:13

deeply meaningful to me , but then

46:15

on my terms . So I

46:17

have the ability to work this business

46:19

and do amazing things and connect with

46:22

great people about something that I'm very passionate

46:24

about . However , if I need to take time

46:26

off , I can do that . If I decide that

46:28

I want to do that from my mom's house in the Caribbean

46:31

, I could do that . If I want to be like naked

46:33

on a yacht in Dubai , I could do that . If I decide that I want to do that from my mom's house in the Caribbean , I could do that . If I want

46:35

to be like naked on a yacht in Dubai , I could do that . So that is

46:37

my version of freedom , and

46:39

I hope that anybody that's seeking that is

46:41

choosing into allowing that to

46:43

be their version of freedom too .

46:45

Have you been naked on a yacht in Dubai yet ?

46:47

That's on my checklist . That's

46:52

what we're manifesting .

46:53

Amazing , cheryl , I love you so much

46:55

. Your energy is amazing . I really

46:57

admire that . You really come from a

46:59

higher purpose when you've created your suite

47:02

of products . I think it's so inspirational and

47:04

I'm just so grateful you finally came on the

47:06

show for a full interview .

47:08

I'm so excited that I got the chance to do this

47:11

. Like I always love playing with you and

47:13

I love the podcast . Like

47:15

it's such a great resource for people

47:17

to understand and see and believe

47:19

that they can have the things that they want to have . So

47:21

thank you for stepping out and

47:23

doing something that's making a deep impact for

47:25

people on a day-to-day basis Of

47:27

course .

47:28

Thank you so much . Lots of love . Make

47:31

sure you've hit subscribe or follow in

47:33

your podcast app so that you never miss an episode

47:35

. And , hey , maybe take an extra minute to

47:38

leave a short little review in your podcast

47:40

app . It really helps

47:42

me find other freedom seekers who

47:44

can get inspired and empowered by these stories

47:46

.