Trigger Warning: This episode contains discussions of mental health disorders and suicidal thoughts. Please use self-awareness in deciding to listen or not. If you are struggling with suicidal thoughts, please contact the Suicide Crisis Hotline at 988.

Most people usually try to dress nicely, including me (although you wouldn't know it at times). Fashion has always been a part of humanity since the beginning of time, and when you look good you feel good. Shane Ball has always wanted to have a clothing brand, but he wanted to also focus on the interior of a person and not just the exterior. This is wear Stay was born, with its focus on mental health and suicide prevention.

In 2014 Shane worked hard to start his clothing brand, and things went well for a few years. Then, in 2019 he almost had to close Stay. But it was a conversation with a surprise mentor (hint - he was actually a previous guest of mine) that convinced him to keep working, and since that time they have weathered many storms but have been able to find more success than they ever had previously. Find out the rest of this story in this week's episode of Freedom to Fail!