The Global Safety Podcast opens listeners’ eyes to the colossal safety challenges we face today. Presented by Tom Heap, this series for Lloyd’s Register Foundation aims to investigate the biggest safety issues facing the planet.

The podcast is one of Lloyd's Register Foundation’s key assets in their mission to ‘engineer a safer world’. It’s crucial that it communicates messages about safety to its audiences in a way that is engaging and imaginative – never stereotypical or complicated. In this episode of Fresh Ears, we sit down to discuss this messaging strategy with the Samuel Dadd (PR and Communications Executive), Beth Elliot (Head of Communications and Global Campaigns), Anna Riggs (Senior Producer, Fresh Air) and Richard Blake (Director of Marketing and Growth, Fresh Air)

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