Marketing Director Sam Taylor helms Direct Line Group, a company with a rich heritage of audio branding from Churchill to Green Flag and Direct Line.

Sam chats with Fresh Air's Director of Content Michaela Hallam all about the evolution of each of his brand's sound and how they amplify them.

This episode is part of our Media 360 series, recorded on location in Brighton. To find out how Fresh Air can create a podcast for your brand, go to freshairproduction.co.uk

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