Liam Dolan, Head of Digital Strategic Partnerships at Sky Media sat down with Fresh Air's Director of Content, Michaela Hallam, to discuss how and why Sky are investing in podcasting. They talk about the benefits of long form audio and the engaged communities it creates. 

They also uncover how Sky is refining its podcast strategy and the monetisation models they're using to get the most value for the brands they work with. 

This episode is part of our Media 360 series. Follow Fresh Ears to hear insights from some of the UK's marketing leaders.

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