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Until 2000, Canada had nothing similar to CarFax, the popular US vehicle history report company.  But then, a small group of partners ran into a problem while importing vehicles to the US. In this episode, one of those partners -- co-host Joe Luther -- shares the captivating story of his most financially prosperous business venture. It's an entrepreneurial adventure about recognizing the need for a product in a challenging market and having the commitment, resilience, and good fortune to create the successful solution.

2010 CarProof Canadian television ad: https://youtu.be/mkK4NePL4ao

#ConsumerProtection
#BusinessChallenges
#MakingThePivot
#RiskingItAll
#CarFaxInCanada

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