0:17

Hi, everyone. And thanks for tuning in to from lab

0:19

to launch by polio. I made your host

0:22

glad to be here and really excited about Episode

0:25

today with Chris Burris before we

0:27

get started, we'd love it. If you rated the podcast,

0:30

it's easy to do and share it with any of your science

0:32

nerd friends. We know you have some, if

0:35

you'd like to be on the show, please see the show

0:37

notes for an application. Chris

0:39

Burris is the co founder of my

0:42

vital C as well as the co owner

0:44

of CES research.

0:47

Excuse me. S E S research

0:49

Inc. And he runs a podcast

0:51

about SEO marketing, which is really popular.

0:54

You should go check that out. We'll

0:56

link to all of this in the show notes. Chris

0:58

is also a health expert specializing

1:01

in ESS60,

1:04

a noble prize winning molecule with

1:06

an exceptional antioxidant properties.

1:09

And he's been on numerous health and wellness podcasts

1:11

sharing about how this molecule

1:13

can revolutionize health and wellness. We're

1:16

excited to have him on the show to get more

1:18

information on the science of this molecule and

1:20

his research and some of the behind

1:23

the scenes of scaling up his company.

1:25

Let's get to it. Welcome to from lab

1:27

to launch Chris.

1:29

Meg, thank you so much for having me. I'm, I'm

1:31

excited to share all sorts of actually

1:33

new stuff, even that has been done

1:35

since the, since that bio is written.

1:38

Awesome. Well, let's kick

1:40

it off. Tell us a bit about your background and

1:42

journey leading up to it and everything that's

1:44

new since that bio.

1:47

I

1:47

just. Yeah. Yeah.

1:49

So, um, well, we'll start here,

1:51

right? So I just finish a

1:53

book. The book is called live longer and

1:55

better. If you're listening, I'm holding it up and

1:57

it's the most unbelievably beautiful book you've ever

2:00

seen. If you're listening, if you're looking,

2:02

then you see it's this book right here. Um,

2:04

and, and all of the story that

2:06

I'm about to tell is in there and, and kind of

2:09

a lot more detail. But

2:11

the whole reason I ended up in kind of in

2:13

this environment, uh, is,

2:15

is this molecule here. So again, if you're

2:17

listening, uh, imagine a soccer

2:19

ball where the lines on the soccer ball represent

2:21

the bonds between the carbon atoms. You

2:23

have a spherical molecule of 60

2:25

carbon atoms, uh, and it's in that sharp

2:28

soccer ball shape. That molecule was

2:30

discovered in 1985. That's here

2:32

in Houston at Rice University.

2:34

That's where I'm based in Houston. Uh,

2:36

it was discovered in 85 and the three

2:39

scientists who. Discovered it, went

2:41

on to win the Nobel Prize for that discovery

2:43

in 1996. So a short 11 years

2:46

from discovery, uh, to being awarded

2:48

that Nobel prize. The

2:50

molecule's amazing. It makes better

2:52

in industrial applications. It makes better

2:54

inks, better batteries, better tires, better photocells.

2:57

Uh, all of these things that you definitely

2:59

would not assume are associated

3:01

with a supplement. In fact, the story gets a little

3:03

worse. One of the shapes, one of the facets

3:06

on that soccer ball looks like hexane. Uh,

3:09

I'm sorry. Yeah, hexane. And,

3:11

and that might excuse me, it looks like benzene

3:13

and benzene is a known carcinogen

3:16

and known to be toxic. So for that reason,

3:18

they assumed this soccer ball shaped molecule

3:21

would be toxic. They put it

3:23

in a, in a toxicity study. In fact, my company,

3:26

my lab provided the material. My lab

3:28

is mentioned in that original study. And,

3:31

uh, so they put it in this toxicity study and that

3:33

study, they gave test subjects in this case, it was with

3:35

star rats, water, sperm. Olive oil,

3:37

and then olive oil with this molecule. We call

3:39

it ESS 60, uh, instead

3:42

of being toxic, the test subjects that they gave

3:44

it to really that they gave the, my battle

3:46

C formula to lived 90

3:49

percent longer than the control group. So

3:51

that's, that's the single longest longevity

3:53

experimental results in history,

3:56

uh, and it's peer reviewed, published research, the kind

3:58

of research that, that you would hang your hat

4:00

on. So that was really what

4:02

kind of shifted me from being a happy

4:05

go lucky carbon nanomaterial scientists.

4:07

There is such a thing. That's that's me. Uh,

4:10

and then into getting into the supplement

4:12

market, we actually tried for quite

4:14

some time not to get into the supplement market,

4:17

uh, just because it's, you know, it's, it

4:19

has its challenges. We'll leave it. We'll leave

4:21

it at that. Um, so really

4:24

kind of fast forward this. Product is

4:26

on the market. Um, really

4:28

I'm sharing this story with more and more people

4:30

and I meet my coauthor. He's

4:32

a two time New York, number one, bestselling author.

4:35

So we write this book, uh, as I'm

4:37

kind of coming off of writing that book. I

4:40

have this opportunity to do this longevity

4:42

health summit. Uh, I actually

4:44

have interviewed 53 of

4:47

the total 55 longevity

4:49

health experts that are going to be in

4:51

this summit. That summit comes out in

4:53

February. Um, and three of

4:55

them are kind of well known at least

4:58

in the biohacking and longevity space.

5:00

And that's Dr. Gundry, that's

5:02

Dave Asprey of Bulletproof Coffee,

5:04

and then Ben Greenfield. Um, so

5:06

we got to interview those experts in longevity.

5:09

And then now I'm with the famous Megan

5:11

Meg.

5:12

Yes. A time and gravity

5:15

fighter herself. So, so

5:17

I'm eager to know, can you explain in layman's

5:20

terms what this ESS60

5:23

is and what it's most important for health

5:25

and

5:25

longevity? Excellent. So,

5:27

um, I'll do my best for the layman terms.

5:31

Um, again, it's this soccer, amazing

5:33

thing about this molecule, right? So it's a

5:35

soccer ball shaped molecule and

5:37

the space inside of it is big enough for

5:40

any atom on the periodic chart. To

5:42

fit inside of it, right? So there's

5:44

a new symbol in chemistry and

5:47

we're all familiar with the at symbol, right? Our emails

5:49

at whatever gmail. com for

5:51

almost everyone. Um, but

5:53

that symbol and chemistry

5:55

lanthanum at C 60

5:58

means a lanthanum atom physically

6:00

trapped inside of that cage.

6:02

So not covalently bonded to the

6:04

exterior, not ionically bonded

6:07

to the exterior, but Physically trapped inside

6:09

of it. I think one of the ways, you know, you're going to

6:11

win a Nobel prize is when you add a symbol

6:13

to chemistry because of something you discovered.

6:15

I mean, these guys did win that Nobel prize.

6:18

So, so these rats live 90 percent longer.

6:20

And the first thing that I'm doing

6:22

as, as we're, we're embarking into

6:24

the supplement industry is, is to understand,

6:27

well, what might be going on? What might the mechanisms

6:30

be? The medical community

6:32

currently thinks about aging, uh, in

6:35

kind of two ways. One of it is,

6:37

is that it's an oxidation process,

6:39

and the other is that it's an inflammation process.

6:41

In fact, inflammation has such

6:44

a, uh, is such a heavy hitter in the, the

6:46

longevity space, and, and, and regard

6:48

to aging that they actually call it inflammation,

6:51

uh, because inflammation is so detrimental

6:53

to your health. Well, it's not

6:55

surprising that our product ticks both of

6:57

those boxes that that formula that was

7:00

given to those test subjects ticks

7:02

both of those boxes. So let me first talk about

7:05

Uh, oxidants. It's an antioxidant.

7:07

Uh, there's a peer reviewed published

7:09

research that shows it to be 125

7:11

times more powerful than vitamin C. That's probably

7:14

the most famous antioxidant. Uh,

7:16

there is an ad hoc study out on the web

7:18

that shows it to be 172 times

7:20

more powerful than vitamin C. So we check

7:23

that box. The next is inflammation.

7:25

You've got to be really, or we have to be really

7:27

careful when we talk about inflammation. The

7:29

FDA has very strict guidelines about inflammation

7:32

and allows us to say, That our

7:34

product addresses inflammation, at

7:36

least as it relates to exercise

7:38

induced inflammation and what

7:40

the FDA doesn't allow us to say is that

7:42

it addresses other types of inflammation.

7:44

And we just need to do more research. And, and

7:47

the reason they say that is because when you're addressing

7:49

other types of inflammation, you,

7:51

the FDA is really saying, well, you're actually

7:54

addressing cardiovascular disease.

7:56

You're actually addressing arthritis. You're actually

7:59

addressing. Alzheimer's

8:01

and obviously we don't have the research to be able

8:03

to say that what I can say

8:05

right in terms of anti inflammatories

8:08

is that our product fits perfectly in an anti

8:10

inflammatory diet, right? So

8:12

that diet is associated with the so

8:14

called blue zone people. These are people

8:17

who are known to live longer than the typical

8:19

humans on this planet. They have reduced

8:22

incidences of heart attack. They have reduced

8:24

incidences of stroke and our product fits

8:26

perfectly in that anti inflammatory diet.

8:28

So those are. The kind of two key

8:30

principles that, that really

8:32

drive our, our understanding

8:35

or, or are at the root of our understanding of how

8:37

this is probably helping.

8:39

Seems like just the tip of the iceberg and more will be

8:42

uncovered, hopefully, but that's more research.

8:44

Yes. Um,

8:47

can you share any notable success stories

8:49

that you've heard or testimonials from my

8:51

Vital C users that highlight the positive

8:53

effects of this molecule?

8:55

Yeah. You know, I'm going to do something crazy.

8:58

I'm going to share arguably the worst.

9:01

Supplement testimonial in history,

9:04

um, because obviously I ultimately think

9:06

it adds value, but one of our largest

9:08

distributors here in Houston. Her name

9:10

is Gwen. Uh, she, I

9:12

did an interview with her and she shared

9:14

with me, uh, that first she

9:17

ordered the product for her dog. She had no intention

9:19

of taking the product and she

9:21

noticed such a profound difference in her

9:23

dog that she then decided to take

9:26

it. And I think That

9:28

actually is a very useful example

9:30

because the first thing you

9:32

should be thinking about any sort

9:34

of supplement is a placebo effect, right? Is

9:36

this just a placebo effect going on? Well,

9:39

there is no placebo effect with pets, right?

9:41

So she gave this to her, her Pekingese.

9:44

I think it's Pekingese. It may be a Shih Tzu, but I think

9:46

it's a Pekingese. She gave it to her Pekingese

9:48

and noticed such a profound difference in her dog. And,

9:50

and, and the irony here is. Dogs

9:52

aren't smart enough to trick themselves

9:55

into being healthier, right? There is

9:57

no placebo effect with dogs. And

9:59

then she went on, in an interview that I did

10:01

with her, she was like, listen, if you had asked

10:04

me, so she started taking the product, if you

10:06

had asked me at the three month mark, have

10:08

you noticed anything, any benefits?

10:10

I initially would have told you, no, I haven't noticed

10:13

any benefits. But then she said,

10:15

In that interview, she said, I stopped and I started

10:17

thinking about kind of what was going on

10:20

in my life, and I was working later,

10:22

I was waking up earlier, I've

10:24

never been a morning person, and here

10:26

is the worst testimonial about a supplement

10:28

you may ever hear, I cleaned

10:31

my garage. Now, We're

10:34

not doing any marketing on cleaning our garage,

10:36

but I also think that it means something right?

10:38

Why aren't you cleaning your garage? And usually

10:41

it's probably two things one of two things

10:43

It's I don't have the energy. I don't have the time, right?

10:45

So if you're getting better sleep

10:47

and you have the energy, uh, by

10:50

the way I'll talk about better sleep in a second as

10:52

as one of our most consistent testimonials Then

10:54

you've got the energy to clean your garage.

10:56

Also, it can be the old emotional baggage

10:58

of like, okay, there's stuff in there. I don't want to deal

11:01

with it. I don't want to make a decision of whether I have to

11:03

throw it out or not. I've, I've seen

11:05

the reality TV shows and people are crying,

11:07

throwing things away. I don't want to go through that

11:09

experience. I just don't have the emotional fortitude.

11:12

And she clearly had one or the other

11:14

or both. And then we actually have a number of, of

11:16

kind of testimonials related to improvements

11:19

in, in emotional wellbeing. So,

11:23

so there is something there. And in fact,

11:25

our most consistent testimonial is people

11:27

take it in the morning, they report mental

11:29

focus and energy during the day, and

11:31

then better sleep that night. Now

11:33

we all are kind of aware that

11:35

sleep is good, right? Like actually

11:37

it's great that actually it's great for our

11:39

mental, physical, and emotional wellbeing.

11:42

We're all aware of this. Um, and

11:44

so if there's something out there that can help you

11:46

get sleep, that's great. Now, the,

11:48

the, the important thing to notice. We're

11:50

talking about taking the product in the morning

11:53

and mental focus and energy during the day and

11:55

better sleep that night I'm not aware

11:57

of Other supplements that

11:59

you can take in the morning to improve

12:02

your sleep. I'm aware of things you can do,

12:04

right? So if you wake up and you work out You

12:06

will sleep better that night. If you wake

12:08

up and get exposure to the sun, your circadian

12:11

rhythm will be in line with the rising

12:13

and falling of the sun. You will sleep better that

12:15

night, but we're very different

12:17

than there's a book by, um, uh,

12:20

dr Matthew Walker. He's a Harvard

12:22

educated. Uh, I think out

12:24

of the UK is currently in University of California

12:27

somewhere, probably surfing at this

12:29

time. Um, but he talks

12:31

about the 2 billion sleep

12:33

aid industry, right? This is the industry where

12:36

they prescribe these drugs. You take

12:38

them right before you go to sleep, and

12:40

then you wake up. Ostensibly

12:43

better and and really what's happening

12:45

and he describes us in this book is that there's

12:47

a chemical in our bodies called adenosine

12:50

and that adenosine increases

12:52

in volume as we as

12:55

we go throughout our day and this causes this

12:57

chemical pressure from adenosine causes

12:59

us to desire sleep. These

13:01

drugs relieve that chemical pressure

13:04

so you can imagine if the previous 10

13:06

days you woke up and you still wanted

13:08

sleep. And now you take this pill,

13:10

the pressure of adenosine is released, and

13:13

you wake up and you're like, I don't want sleep. That's

13:15

got to feel real fresh, refreshing.

13:18

The problem is, is that these are depressants,

13:21

and they actually stop

13:23

you from getting the REM and the in REM sleep

13:25

that you actually need in order

13:27

to have healthful and restorative

13:30

sleep that you're supposed to be getting when you sleep.

13:32

Uh, and I just point that out because it's very different. You take

13:34

ours in the morning, those you end up taking

13:36

at night.

13:40

So lots of positive effects,

13:42

it sounds like, and happy to hear

13:45

it worked out for the puppy, at least, in that story.

13:48

There's one happy Pekingese or Shih Tzu, and

13:50

probably lots of both.

13:51

Yes, good. Um, in

13:53

the past, you've shared tips on how to safely

13:55

purchase high quality supplements. At

13:58

Qualio, we offer quality management software,

14:00

and so we are all about high quality products

14:02

and processes. That's our mission. What

14:04

are things people should be on the lookout to make sure that

14:06

they are purchasing quality

14:09

supplements?

14:10

Well, I think, um, the unfortunate

14:13

piece about supplements, and I, I think the

14:15

FDA has done the right thing of separating

14:18

supplements and nutritional supplements from, from

14:20

medications, right? So, so one, you can

14:22

have access to these things that are, that are

14:24

supplementing, uh, your nutrition.

14:27

Um, but one of the challenges is it,

14:29

it, it doesn't have that much regulation.

14:31

The reality is the FDA doesn't have

14:33

the manpower, never will have the manpower

14:36

to, to regulate all of the supplements that

14:38

are on the market. So that puts you.

14:40

As the consumer in the situation where you've

14:42

got to do your research, you've got

14:44

to do the due diligence necessary. And

14:47

one of the things I kind of, uh, harp,

14:50

harp on our products are available

14:52

on Amazon, but don't

14:54

rely on Amazon to decide if

14:56

a supplement is high quality

14:58

and a supplement that you would use. I use this

15:00

example. What does a five star

15:03

review of a supplement on

15:05

Amazon mean, right? So let's

15:07

just take, for example. Uh, vitamin

15:09

C, right? So vitamin C, a five star

15:11

review. Here's what we know. It probably

15:14

doesn't mean. And then there'll be some definite.

15:16

It doesn't mean it probably doesn't

15:18

mean that they took each pill

15:20

out of it. Let's say it's a one gram pill

15:22

and they weighed it on a scientific scale,

15:24

right? Like that didn't happen. Uh,

15:27

it's certainly Doesn't mean that they

15:29

actually ground down the tablet

15:31

and stuck it into HPLC. That's a high performance

15:34

liquid chromatography machine to

15:36

confirm that it was ascorbic acid. That,

15:38

that didn't happen. Let's be realistic. They probably

15:41

didn't even count the tablets, right? If it's 90

15:43

tablets and it's not empty, They didn't even

15:45

bother counting the tablets. So what does a five

15:47

star review about a supplement mean

15:49

on Amazon? Um, it's not

15:52

something that you should be using to determine

15:54

if you want to take that supplement. You need

15:56

to be doing the legwork and understand,

15:58

um, understand the research behind

16:00

it and understand the, the, the

16:03

ethics of the company that, that are behind

16:05

it. Like I said, we have our products on Amazon

16:07

and a lot of customers like the service. Actually, we

16:10

tend to deliver in two days, the same as

16:12

Amazon, except we don't do it over

16:14

the weekend. Amazon does cause they're crazy.

16:16

It's amazing what they can do. Um, but,

16:18

but that's, that's the caution that

16:20

are when you really do need to understand

16:22

the company, understand how long they've been in business.

16:25

Are they a real lab? What's their motivation

16:27

for being in business? I'll, I'll share this.

16:29

I think that people tend to get into

16:32

the supplement industry one of two ways.

16:34

The first way is they wake

16:36

up, they decide they're gonna be wealthy, and they

16:38

wanna be wealthy with supplements. And I

16:41

have no problem with pee people being

16:43

wealthy. That's just not how, how

16:45

I ended up here. The other is

16:47

they have some sort of health concern, either,

16:49

either for themselves or of a loved one.

16:51

They've done the research, they've put together the

16:53

right combination of products to

16:56

make a great supplement, and they want

16:58

to save the world. And hopefully

17:00

it doesn't surprise you, I'm not against people

17:02

saving the world, it's just not how

17:04

I ended up here. I've been manufacturing

17:06

this crazy soccer ball molecule

17:09

since 1991. They stuck it in a toxicity

17:11

study and the rats live 90 percent

17:13

longer. And now I'm in the supplement business.

17:16

I I've owned a lab, owned

17:18

a lab since 1991, and

17:21

we tried not to get into the industry

17:23

and then realized, Hey, we can actually bring

17:25

a lot of credibility and a lot of quality,

17:27

uh, to this industry. And that's

17:30

why I come and share these stories with you and your audience.

17:33

Right.

17:34

That's very exciting. Um,

17:37

the journey of a founder is often filled

17:39

with ups and downs since

17:41

starting your companies. Can you

17:43

share some significant challenges or

17:45

setbacks you faced and how

17:47

you

17:47

overcame them? Yeah, so,

17:49

um, One of the things that I mentioned in

17:51

the book, right? I talk about founding the

17:53

company, starting the company, being

17:55

on a college budget and starting

17:57

a carbon nanomaterial business.

18:00

And one of the principles that

18:02

I would say I tried to highlight

18:04

in the book is, uh, I

18:07

think it's really important to

18:09

create a business plan. Um,

18:12

because what this does is it tells

18:14

whoever might be investing or even yourself,

18:16

that you're able to sit down and put down these

18:19

processes and these concepts and these

18:21

numbers on how you're going to have this business

18:23

be successful. And potentially

18:26

more important than that is you've got to have

18:28

the flexibility. So let me give you an example. At

18:31

the time we were starting the company, my business

18:33

partner, Robert and I, uh, were in

18:35

communication where we're in dialogue with

18:37

the university of Houston. Go Cougs. That's

18:39

where, where we graduated from. Um,

18:42

with the university of Houston to actually house our

18:44

company on campus. And one

18:46

of the things they said is you got to have this business plan,

18:48

which frankly, if they hadn't said it, we probably wouldn't have done

18:51

it. And that would have been not good. We needed

18:53

to do that business plan, but in that business

18:55

plan, the entire business plan was actually

18:57

written. on how much the University

18:59

of Houston would purchase from us of

19:01

this powder. We were going to make this

19:03

C 60 and really kind of mixed fullerene

19:06

powders. To this

19:08

day, the University of Houston has

19:10

not purchased one gram of our

19:12

product, right? So, so

19:14

yes, put the business plan together, but

19:16

you also have to have the flexibility

19:19

to know that it's probably frankly,

19:21

it's not going to work out that way. Like that's

19:23

not what's going to happen. But

19:25

it is good to have that plan so

19:27

that then you have a place from

19:29

which to pivot. Right. If you, if

19:32

you don't know where you're going, you

19:34

might already be there. And so you might

19:36

not make any progress. That's, that's

19:38

what I would share. That's great

19:40

insight. I appreciate that. And

19:43

it's not often that I get to speak to another

19:45

host of another podcast. Tell

19:48

us what it's like in the SEO

19:50

marketing world and what you do on

19:52

that side of, um, your life hosting

19:54

that podcast and helping founders and marketers

19:57

of life science companies.

19:58

Yeah. So we, um, We

20:01

started that podcast back in 2009

20:04

and the intent was, we're

20:06

consuming information, we're constantly

20:09

reading, we're constantly expanding our knowledge

20:11

of search engine optimization and,

20:14

and how do we give back? Like, what's the

20:16

process of giving back? I've never, I've always felt

20:18

like you really, really

20:20

understand a subject when you start to teach

20:22

it. So one of those is very selfishly.

20:25

How do I make sure I understand this, um,

20:27

this complex digital marketing landscape

20:30

better. Uh, and then also give back

20:32

to the community. That's always kind of supported

20:34

us. So we started that in 2009. I've

20:36

actually stepped down last year, uh,

20:38

or early this year, I stepped down, uh,

20:41

and, and I'm focused on my own podcast,

20:43

a new podcast that's not associated

20:45

with the digital marketing agency. And that

20:47

podcast is live beyond

20:49

the norms. And that's going to launch

20:52

in March. Um, what I'll say

20:54

is there's a lot, I'll just

20:56

say this. Like when you start to teach

20:58

people about health

21:01

and longevity or about whatever your subject matter

21:03

is. That's when you become an expert.

21:06

Uh, and that process of giving back

21:08

is, is really valuable. Uh,

21:10

I think also if you're considering doing a podcast,

21:13

you know, I love the phrase, when is the best

21:15

time to start a podcast it's

21:17

yesterday, right? Like, or today,

21:20

like immediately. Um, And

21:22

there's value in that because people

21:25

recognize you as an expert. I think it's

21:27

not as hard as a lot of people think

21:29

to be an expert in a particular

21:31

topic. I think it can be very hard

21:34

to show that you're an expert in a topic

21:36

to, to convince other people that you're a top,

21:38

uh, you know, an expert in a particular

21:41

topic. And a podcast

21:43

is a way to do that, right? There's

21:45

lots of your listeners are going to be kind of the same

21:48

information sponges that I am constantly

21:51

reading, constantly writing papers, constantly,

21:53

um, collecting thoughts on their

21:55

particular subject matter. But now, how do you

21:57

express that, right? Sure, you can get in a conversation

22:00

with somebody. And, and they'll understand

22:02

that you're an expert just by the way you speak and

22:04

what you have knowledge about, but

22:07

how do you express it at a broader scale? So

22:09

if you're trying to attract a bigger audience,

22:11

how do you do that? And I think a podcast is

22:13

a great, great way to do that. And

22:16

to

22:16

continuously learn and improve yourself. I

22:18

think podcasting is great. I'm always learning

22:20

here with all of our guests. So

22:23

I have had

22:24

no exception. I have had such

22:26

a, uh, I'll

22:28

do stress and air quotes because I think

22:30

there's, there's one of the things that kind of came

22:32

out out of this longevity summit and

22:34

I had it going in, which is. How you

22:36

see stress defines its

22:39

impact on you. If you see stress

22:41

as, as negative and

22:43

stressful and the, and the kind of classic

22:45

sense of the word, it is actually negative. It's actually

22:47

negative for your physiology. It's negative for

22:49

your sleep. It's negative for so many things. But

22:52

when you see stress as. As

22:54

good right when you're working out

22:56

and I've always had this feeling like after

22:59

a hard soccer game, I played soccer semi professional

23:01

soccer after a hard soccer game and I'm sore

23:04

and like when I stopped my foot down

23:06

the bruising on my shins because I played

23:08

a tough game. I've always felt like

23:10

that was a positive stress and and

23:13

so I've been stressed

23:15

interviewing 50. Like a 55,

23:18

including the top three in

23:20

the biohacking space. Uh, this

23:22

has been also

23:25

unbelievably joy, joyful. Like I'm

23:27

just having so much fun going

23:29

into these interviews with questions that they've

23:31

never heard before, um, that

23:33

are kind of deep and provocative questions,

23:35

and that takes research going into it.

23:38

Um, and then the knowledge that I have

23:40

coming out of it is just, just amazing. Well,

23:42

I can't

23:43

wait for that podcast to hit my Spotify.

23:45

So I'll be looking for that in March. Um,

23:48

well, we opened with your book,

23:51

but our last question is kind of more of a fun

23:53

one. We ask our guests, if we ran

23:55

into you at a bookstore at your, or

23:57

at your local library, what section

23:59

might we find

24:00

you? Oh, that's a great question.

24:02

I, um, I

24:05

love the self help. Right.

24:08

So those books, and I probably

24:10

had my first one when

24:12

I was 16, um,

24:15

which was, uh, Susan

24:18

Jeffers. Um, and

24:20

I'm trying to remember the title and it's

24:22

not coming to me. Um, but

24:24

I think this journey of, of.

24:28

Improving yourself, figuring out

24:30

how to improve yourself, figuring out how

24:32

to be 1 percent better today than

24:34

you were yesterday. Uh,

24:36

I think this is, this gives a lot

24:38

of purpose, right? So it can drive

24:41

you to get out of bed and, you

24:43

know, start the exercise program or

24:45

enhance the exercise program. It can drive

24:48

you to drive past McDonald's

24:50

and go eat healthy

24:52

food. Um, This,

24:55

this concept of constantly trying to improve

24:57

yourself, um, is

24:59

it is certainly a driving

25:01

passion for me.

25:03

I couldn't agree more. I'm with you there, Chris.

25:06

It's been a pleasure. Thank you so much for joining

25:08

us on From Lab to Launch by Qualio today.

25:11

Where can our listeners go to follow along

25:13

and connect with you?

25:14

So, uh, I've actually made a link

25:17

for your listeners. It's my vital

25:19

C. com forward slash lab

25:21

to launch. Um, and then

25:23

if they're want to try some product, there's a coupon

25:25

lab to launch. It gives them 15

25:28

off their initial order. Uh, the

25:30

book has its own webpage. Uh,

25:32

that website is, uh,

25:35

live longer and better book. dot

25:37

com. So please go check that out.

25:39

There is a link there to the health summit

25:41

and you can start registering for that health

25:44

summit. It comes out in February.

25:46

Um, big names. Dr Steven

25:48

Gundry, Dave Asprey,

25:50

Ben Greenfield. There's also a Sergei

25:53

Sergei Young. He wrote a book. The

25:56

science. Um, I think

25:58

it's the science of growing young. There's

26:00

another phrase in there. He's an investor in the longevity

26:03

space. I mean, these are amazing interviews

26:05

that people are going to get a lot of value from,

26:08

um, and actually it's free the last

26:10

week of February, you just attend, you sit at your computer,

26:12

you can watch all these videos, um,

26:15

and then you can have access to those videos for a nominal

26:17

fee afterwards. Um, like this

26:19

is, uh, it's going to be pretty amazing. So that's

26:21

live longer and better book. com.

26:24

All right.

26:25

You heard that my fellow time and gravity fighters,

26:27

lots of things to follow in the new year. So

26:29

wishing you all the best, Chris. Thanks again for joining

26:32

us today.

26:33

Thank you, Meg.