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From Pot to Popular

Rosie Mattio

From Pot to Popular

A weekly Business, Marketing and Entrepreneur podcast
Good podcast? Give it some love!
From Pot to Popular

Rosie Mattio

From Pot to Popular

Episodes
From Pot to Popular

Rosie Mattio

From Pot to Popular

A weekly Business, Marketing and Entrepreneur podcast
Good podcast? Give it some love!
Rate Podcast

Episodes of From Pot to Popular

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With more states beginning to open legal cannabis markets, the needs of dispensaries are shifting, and technology providers have struggled to keep up. Evolving consumer demands and regulations require retailers to stay agile and efficient, and
The pace of innovation and change in the cannabis industry is relentless, so remaining eager and adaptable is key to ensuring success. As regulations evolve at the state and federal levels, opportunities have arisen for operators to attract new
Midterm elections are drawing closer while voters are preparing for ballot initiatives on cannabis in Maryland, Arkansas, North Dakota, South Dakota, Missouri and Oklahoma. The upcoming votes may carry large implications when forecasting the fu
With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution channels. As the cannabis space continues to develop, new businesses continue to pop up, but how exactly does a
Cannabis entrepreneurs face a number of challenges with cash management while navigating a strict financial framework preventing most major banks from working with the cannabis industry. Passing the SAFE Banking Act would open doors for more fi
The success of any industry is largely dependent on those who work in it and the cannabis industry is certainly not exempt. Dynamic leaders in the human resources field are needed to put the best candidates in a position to succeed as a company
The cannabis beverage sector is becoming increasingly competitive with each new product, offering a wide variety of seltzers and infusions to consumers across the company. With this in mind, brands looking to break into the beverage space must
Inconsistent regulations, ever-evolving markets and rapid growth across sectors mean that cannabis companies do not and cannot operate in the same way as traditional, mainstream brands. In this episode, Aaron Miles, chief investment officer at
Cannabis brands and dispensaries have traditionally lacked access to retail data in comparison to mainstream industries. In this episode, Pistil Data CEO Jeffrey Graham explains how he combined his expertise in analytics with his experience at
The cannabis industry has experienced astounding growth over the past several years, but has done so with both hands tied behind its back. Cannabis operators are still barred from accessing institutional capital, thanks to the plant’s federally
Taking your cannabis dreams from idea to reality takes many more steps than entrepreneurs realize, starting with an often complicated licensing process. In this highly regulated industry, the guidance of a cannabis-focused lawyer can make all t
The cannabis industry is nothing without its cultivators. With increasing demand around the country, it is more essential than ever to optimize cultivation operations and provide top-tier expansion capabilities. In this episode, Sam Andras, exe
As the cannabis industry matures and more states come online for recreational sales, it is more essential than ever that leaders from around the country collaborate, network and share solutions for cannabis pain points. Like traditional CPG ind
Women make up a significant consumer demographic in cannabis, yet remain underrepresented in both positions of leadership and product selection on dispensary shelves. Female entrepreneurs in cannabis are essential to pave the way for future lea
Raising capital in an industry that is federally illegal is no easy feat. Fortunately, commercial real estate lenders have allowed the industry to grow and thrive by providing reliable fundraising alternatives to cannabis ventures unable to acc
Like cannabis, the stigmas around intimate health—especially for those with vaginas—often keep consumers from purchasing products that would improve their daily lives. At the intersection of these two sectors, brands like Quim work to break dow
How does an Oregon edibles brand become one of the leading brands in the United States? In this episode, Ben Gaines, director of marketing at WYLD, discusses how the brand grew their simple concept of a quality cannabis gummy to a coveted natio
When it comes to product innovation in cannabis, it is essential to keep science at the forefront to ensure quality and consistent experiences. Considering how numerous patients and consumers use cannabis in their daily routines, it is vital to
While many industries have been grappling with the “Great Resignation,” employees around the country are clamoring for cannabis employment in all sectors. With this influx of interest comes a need for state-of-the-art human resources and human
Like any emerging industry, legal cannabis will not be able to reach its full potential without the support of lawyers in all sectors. In this episode, T. Andrew Brown, president of AWH New York and president of the New York State Bar Associati
The cannabis retail ecosystem is nearly unrecognizable compared to its earliest iterations, and much of the sector’s growth can be attributed to LeafLink, the industry’s largest B2B wholesale platform. In this episode, Ryan G. Smith, co-founder
Despite its presence as a major emerging industry in the United States, cannabis has long lacked a key component to legitimizing its place in the mainstream business community: streamlined banking. In this episode, Len Tannenbaum, Founder and C
Federal cannabis regulation in the United States is not an “if,” but a “when.” With legislation like the SAFE Banking Act still on the table in Congress, access to traditional financial services for cannabis operators is inching towards being a
How does a brand go from being a startup to the largest MSO in its industry? In cannabis and beyond, it takes intelligent leadership and a constant feedback loop with consumers to grow to such impressive heights. In this episode, Kim Rivers, CE
The cannabis industry faces a multitude of challenges, from sporadic legalization across states to inconsistent regulations. The lack of federal legalization has created a glaring problem in the financial sector of the industry. Without access
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