This episode of the From Start to Scale podcast features Alex White, Samir Rayani and David Hoffman, founders of Next Big Sound who sold their company to Pandora. Their story is amazing from start to finish and we dive into details that made NBS what it was. The founders share descriptive stories of how they created demand using a PLG strategy (before the term was coined) to how they sold Sony as their first big enterprise deal. We discuss things that worked and things that didn’t in a company story filled with tips and nuggets you can learn from.

Bios:

Alex (CEO), David (Product) and Samir (CTO) co-founded Next Big Sound in 2008. The company was acquired by Pandora (NYSE: P) in 2015. 

Today, Alex leads Subcity, democratizing access to capital for America’s small businesses by first leveraging their dataset to pair advanced manufacturing entrepreneurs with the billions of dollars in economic development incentives and tax credits that are already allocated to support this strategic industry.

David and Samir are building Beam, shoppable mood boards for DTC brands.

You can find out more about them in the links below:

Linkedin: 

https://www.linkedin.com/in/alexanderswhite/

https://www.linkedin.com/in/mrdavidhoffman/

https://www.linkedin.com/in/samirrayani/

Twitter: 

@mralexwhite

@dodeca

@samirrayani

Websites:

https://subcity.com/

https://heybeam.com/

From Start to Scale is sponsored by our proud partner:

Newmann Consulting Group LLC | newmannconsulting.com

Transition out of founder-led sales and into a scalable sales org