This episode of the From Start to Scale podcast features Afif Khoury, Founder and CEO of SOCi, Inc. Afif and I get right to it talking about how he figured out he had product market fit to having to make difficult decisions and deprecating an entire inside sales team. Afif talks about the growth of the company and building different revenue streams with different customers to derisk the business. From recruiting and hiring to mistakes he made that he wish he could take back, this episode is jam packed with info any founder or GTM leader would benefit from. 

Afif’s bio:

Afif Khoury, Founder and CEO of SOCi, Inc., has been at the forefront of technology for 20 years. From his early contribution to the Human Genome Project, a career as a high tech M&A attorney, a manager of two successful Venture Capital funds and Founder & CEO of two successful startups, Afif has made a career out of following the data.

You can find out more about Afif in the links below:

Linkedin:https://www.linkedin.com/in/afifkhoury/

Website: https://www.meetsoci.com/

From Start to Scale is sponsored by our proud partner:

Newmann Consulting Group LLC | newmannconsulting.com

Transition out of founder-led sales and into a scalable sales org