This episode of the From Start to Scale podcast features Cody Barbo, Founder & CEO of Trust & Will. Cody talks about how they had to educate their audience before they could sell to them. Moving an offline heavy paperwork process to the digital world and creating trust is a big challenge. We dive into go-to-market, brand, key hires, and moving to a metrics-driven approach to scale. Cody shares the Trust & Will story to date and all his learnings along the way. Make sure you have something to take notes with. Enjoy this one.

Cody bio:

Cody Barbo is an entrepreneur and two-time founder from Dallas, TX. Cody currently serves as Founder/CEO of Trust & Will, a modern estate planning software startup. As a volunteer, Cody serves on the San Diego State University Alumni Board of Advisors, and Phi Kappa Theta Fraternity’s National Foundation Board. And at home, Cody is married, a father to a daughter, dog dad, and loves to cook, workout, and mentor other entrepreneurs in his spare time.

You can find out more about Cody in the links below:

Linkedin: https://www.linkedin.com/in/codybarbo/

Twitter: @codybarbo

From Start to Scale is sponsored by our proud partner:

Newmann Consulting Group LLC | newmannconsulting.com

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