With over 15k Linkedin followers, Matthew Rolnick, the VP of Strategy and Innovation at Yaymakers, opens up about his career journey and shares insightful tips on content creation and personal branding on LinkedIn. He also highlights how his company pivoted during the COVID-19 pandemic and discusses the symbiotic relationship between his personal brand and corporate benefits. Rolnick further talks about his bestselling book 'Find Your Yay'.

https://www.yaymaker.com/https://www.linkedin.com/in/mattrolnickhttps://www.amazon.com/Find-Your-Yay-Voice-Social/dp/1637351216

***Let’s Connect:Website: https://wunderbrand.comLinkedin:https://www.linkedin.com/in/nickkuhne/Twitter: https://twitter.com/nickkuhneYoutube: https://www.youtube.com/@wunder_brand/podcastsApple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399Become a guest: https://www.joinpodmatch.com/nickkuhne

00:01 Introduction and Guest Background00:54 Understanding the Guest's Location and Real Estate Interests01:51 Introduction to Yaymakers and LinkedIn Achievements03:35 Building a Strong LinkedIn Presence05:43 Transition from Entrepreneurship to Corporate06:58 Challenges and Learnings from Running a Business11:14 The Journey to Yaymakers16:48 The Power of LinkedIn and Finding Your Unique Voice21:31 The Power of Determination and Hard Work22:29 Taking Baby Steps in Content Creation22:51 The Journey to Becoming an Amazon Bestselling Author23:28 The Role of AI in Writing and Publishing24:11 The Impact of Publishing a Book on Career Opportunities24:39 The Importance of Finding Your Niche and Making Your Voice Heard25:02 The Power of Hard Work and Research in Achieving Goals26:03 The Role of Forbes Business Council in Career Growth28:18 The Impact of COVID-19 on Business and the Power of Pivoting32:36 The Importance of Time Management and Consistency in Content Creation38:28 Balancing Work and Personal Life When Working with a Spouse42:13 The Role of LinkedIn in Personal Branding and Business Growth43:08 How to Get the Book 'Find Your Yay' and Connect Online

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