In this episode, Nicholas sits down with Anne Leffen, a marketing strategist with a diverse background in various industries, including tech, finance, and animal health. They discuss Anne's career shift into startups, her experiences in running her own business, and how she helps early-stage startups navigate the cut-throat landscape. The conversation covers topics such as customer lifetime and acquisition values, the importance of understanding customer journeys, and the emerging focus on personal branding. Anne also shares insights into market trends in finance and the challenges faced by FinTech startups.

***Let’s Connect:

Website: https://wunderbrand.com

Linkedin: https://www.linkedin.com/in/nickkuhne/

Youtube: https://www.youtube.com/@wunder_brand/podcasts

Twitter: https://twitter.com/nickkuhne

Apple: https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399

Become a guest: https://www.joinpodmatch.com/nickkuhne

00:01 Introduction00:16 Guest Introduction: Anne Leffen01:01 Anne's Background and Career Journey02:39 The Evolution of Education and Technology06:14 Transitioning to Startups08:24 Building a Marketing Team from Scratch17:27 The Importance of Customer Lifetime Value23:41 The Role of Personal Brands in Startups27:08 Conclusion

---

Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message