How to Nurture Strong Brand Partnerships in Web3 with Lisa Mayer of Boss Beauties
How to Nurture Strong Brand Partnerships in Web3 with Lisa Mayer of Boss Beauties
How to Nurture Strong Brand Partnerships in Web3 with Lisa Mayer of Boss Beauties
In this episode of From the Blockchain, Ashley (Bored Becky) is joined by guest Lisa Mayer, the CEO of Boss Beauties which launched in 2021. Boss Beauties is on a mission to bring the next 1 million women and girls to Web3.0. They are a media and entertainment brand that inspires and empowers the next generation of women and girls to be everything they want to be. They do this through impact programs, content, and consumer products. Boss Beauties made history by being the first collectible on display at The New York Stock Exchange and United Nations Headquarters in New York City. They have partnered with Barbie, Rolling Stone, NARS, and more to empower women through collaborations and mentorships. Before Boss Beauties, Lisa held events to help mentor young women. During the pandemic and becoming a new mother, Lisa started to brainstorm about what she could do and how she could impact women in the space. In the summer of 2021, Lisa and her husband decided to create Boss Beauties.
00:43 – Episode intro, overview, and brief guest bio.
07:10 – Interview starts, meet Lisa Mayer and how she and Ashley met.
09:36 – Learn more about Lisa’s background and how she formed Boss Beauties.
18:55 – Diving into Web3.0 media and entertainment brand and what it means to her.
22:53 – Learn more about their partnership with NARS and how it has impacted Boss Beauties.
28:14 – More on partnerships, how to go about finding the right partners, what are corporate partners thinking about, what are they interested in, and why are they partnering with NFTs.
31:42 – ChatGPT question: How does she balance the need to innovate in a rapidly changing landscape with a long-term vision for her business.
37:47 – What is she most excited about for the future of Web3.0 and her business.
39:59 – How she is balancing motherhood and Boss Beauties.
43:31 - Where to find Lisa and Boss Beauties.
Today’s show is brought to you by Daz3D
LINKS:
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FROM THE BLOCKCHAIN
HOST - Ashley Smith
Music by: Spottie WiFi
Presented by: Fame Lady Squad...
From The Podcast
From The Blockchain
“From The Blockchain" brings you today’s most innovative entrepreneurs and thought leaders to unpack the true potential of smart contract technology, web3, and the digital frontier! Host Ashley Smith is thrilled to have you join today’s top tier community of forward thinking trailblazers.This show brings substance over hype - say goodbye to the noise of NFT and cryptocurrency market speculation. Instead, From The Blockchain aims foster a culture of idea sharing, creativity, and innovation that transcends industries, revolutionizes business, and drives meaningful conversation… and perhaps, even disruption.The future is now and if you're determined to remain ahead of the curve, From The Blockchain is for you. The purpose of this show is not simply to report on innovations; rather, to help shape them. If you're ready to forge a path to becoming a thought leader in your industry or organization, think of this podcast as your compass. We're bringing you insightful discussions with experts, visionaries, and mavericks who'll inspire you to see the world through a new lens of limitless opportunity.So buckle up, because each episode is packed with groundbreaking insights, thought-provoking discussions, and stories “From The Blockchain” that'll make you reimagine what's possible!__PRESENTED BY:This podcast is proudly brought to you by Fame Lady Squad.The From The Blockchain podcast was launched in December 2021 as a significant mission-driven “relaunch" roadmap item for the Fame Lady Squad NFT (digital collectibles) project. FLS was the first ever all-female generative PFP (avatar-style) NFT collection launched on the Ethereum blockchain - one which was founded by men who claimed to be women during a time when women were minimally represented in an important emerging technology. When the founders' lies were discovered, the smart contract for the project was handed over to women, including your From The Blockchain host, Ashley Smith (also known by her Bored Ape Yacht Club PFP alias, “Bored Becky”). Through the podcast and its affiliated social channels, Fame Lady Squad seeks to educate, empower, and inspire a diverse audience interested in the future of business and industry, offering a high value alternative to typical "bro culture" media prevalent in the web3 arena. Thank you for tuning in!Join Podchaser to...
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