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From the bookshelves of Forbes India

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'What's your story? The Essential Business Storytelling Handbook', is a collection of experiences of three co-authors Adri Buckner, Anjana Menon, Marybeth Sandell who talk about how companies should map their audience and engage with their targ
“What we learn from the music business tells us so much more about who we really are, than other media industries; music is important not only because it was first to suffer and first to recover, but because it was the first to discover who we
Marketing guru Philip Kotler and Christian Sarkar in their new book discuss the seven wicked topics they have identified for brand activism. The book is an insightful read on how brands end up on either side of the regressive or progressive act
'Pandemonium' by veteran banking editor Tamal Bandyopadhyay narrates untold gripping stories from the Indian banking ecosystem. From the bad loans war room created far from the Mint street in Mumbai, to the arrests made in connection to the dis
Binod Chaudhary is Nepal’s sole billionaire according to Forbes World Billionaires list for 2021. In his autobiography, 'Making it Big', he writes about building his business, the impact of monarchy and politics, running 169 companies and how h
Steven Levy has updated his book 'In the Plex' and now takes a look at how Google has changed over the last decade. In the middle of the decade, Larry Page decided to call the company Alphabet. Alpha meant Google and Bet means the new bets or t
In the summer of 2010, Xiaomi Corporation didn't start out as a mobile handset company, choosing instead to launch as the company behind MIUI, an operating system based on Google's Android OS. In fact, Xiaomi officially launched as a mobile pho
In the summer of 2010, Xiaomi Corporation didn't start out as a mobile handset company, choosing instead to launch as the company behind MIUI, an operating system based on Google's Android OS. In fact, Xiaomi officially launched as a mobile pho
The book’s title 'From Incremental to Exponential' is a giveaway and Vivek Wadhwa, a tech entrepreneur and a distinguished fellow at Harvard Law School and Carnegie Mellon University joins us on today's episode. He points out there will be more
GE was created in 1892 and it finds its roots with Thomas Edison. But after 110 years, in 2018, GE was booted from Dow Jones. Many pointed fingers at the senior management. In this tell-all podcast, Jeffery Immelt the ex-CEO of GE talks about h
Startups and e-delivery models are usually the talks of the town and they have managed to harness growth during the pandemic but what about the old school enterprises? The book 'Transformation In Times of Crisis' by Nitin Rakesh, CEO of Mphasis
All of us go through career dilemmas at some point. Shivakumar discusses the top ten dilemmas that we may experience and backs them with research and data to analyse how we can make better career moves. In his book, 'The Right Choice', he says
Marketers, globally, are facing an existential crisis as more companies are losing confidence in what marketers can do for their brands. In his book, Rajamannar points out what he calls quantum marketing, the fifth paradigm, that can help marke
As more people feel dislocated in the face of the inexorable forces of globalisation and technology and lash out against immigrants, free trade, governing elites, Professor Michael Sandel, one of the foremost philosophers in the world and a pro
Dr. Sudipta Sarangi's debut novel 'The Economics of Small Things' questions our small actions and why we do things the way we do them, and the economics behind them. The book explains concepts of economics with real-life questions, like why we
Every pandemic which tore through the Indian subcontinent like in 2020, brought businesses to a standstill. In 1907, India’s GDP contracted by 5 percent due to the impact on agriculture. One of the biggest shocks was felt in 1918, when India’s
Noble laureate Dr. Amartya Sen is a celebrated economist but he is highly misunderstood in India. The book is an attempt by the author to bring his economic theories and other ideas in a simple concise manner to common readers. Amartya Sen has
74% of carbon comes from the energy sector and a third of it comes from the electricity providers in India. Indian renewable sector has faced challenges in terms of valuations, competitive bid prices but things are changing in 2020. With India
Remember that viral image of the long queue at Mount Everest? That was the work of Nirmal "Nims" Purja, who served in the armed forces before leaving to follow his passion for mountaineering full-time. He joins us on this week's episode to talk
In her book 'The Brass Notebook', Padma Bhushan awardee Devaki Jain highlights the lived pain of ambitious women growing up in pre-Independence India. She joins us on this episode to share her incredible story to success, peppered with intimate
With deep experience in banking himself as SIDBI's ex-chairman, Mustafa had an inside view into how the venture capital ecosystem works. From his observation collected across the years, Mustafa's book 'Demystifying Venture Capital' is a primer
Joe Foster joins us to kick off Season 2 of this podcast, to talk about his book 'Shoe Maker' and the incredible journey of how he built Reebok
From movie anecdotes to the mess in the Indian banking system, the author of 'Bad Money', Vivek Kaul, reviews the former RBI deputy governor's book, 'Quest For Restoring Financial Stability'. On this episode, we discuss fiscal dominance, the RB
Leadership coach Shital Kakkar Mehra talks about how to get from the cubicle to the corner office, and in the age of remote work, why influencer skills are important. Kakkar Mehra discusses her book 'Executive Presence: The POISE Formula For Le
New York-based journalist Katherine Eban uncovered a web of lies when investigating the rot within the Indian pharmaceutical industry, with help from whistleblowers. On this episode, she talks about her book 'Bottle of Lies', being followed and
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