So what is it about authenticity that we crave on our social media feed? “Being genuine is a vital part of connecting with followers as, now more than ever, consumers are seeking authentic experiences and holding brands accountable for their content,” says Forbes reporter, Leslie Licano.

Our guest today, Izzy Lugo says that authenticity is the key ingredient in this recipe to success. Izzy is a fellow sneakerhead and podcast host. He’ll share about his journey to finding himself as well as the steps he took in order to get to a more authentic place. We also learn about how being authentic allowed him to find his path in his work and its importance to the art of storytelling.

Connect with Izzy

• izzylugo.com
• @itsizzylugo