Words matter. If you want people to do anything you’re asking them to do, the words you choose to write an email, describe a sermon series, or put an event on a website are crucial. Good subject lines and website copy encourage people to read your email and stay on your website page longer to learn about your church. 

As church leaders and communicators, it’s important to be great copywriters because we have the greatest story to tell in the history of mankind. Yet, hearing that you should become a good copywriter is intimidating. It’s worth your time and energy to improve so you can share the good news with those who need it.

In this episode of Front Door Church, we talk about why copywriting matters, how to create an avatar to help focus on your potential readers, and some practical ways to become a better copywriter. Your copy will make people move, compel them to act, and convince them to make changes in their lives.