Episode 72

With Megan McCaffery and Naomi Perks

Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM.

Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising.

You will want to hear this episode if you are interested in...

• Naomi's transition from client to Frontier team member [00:00:45]

• The importance of balancing donor relationships without constant asks [00:03:53]

• Creative stewardship methods and the power of tangible communication [00:02:24]

• The innovative use of SMS for donor updates by Canadian Blood Services [00:07:01]

• The significance of stewardship across all donor levels [00:09:44]

• Parallels between stewardship and love languages [00:14:11]

• The economic perspective of stewardship and donor retention [00:25:26]

• Community building and the 'cult' of brand loyalty [00:47:53]

• Stewardship tools we love [00:51:08]

• Naomi's greatest fear [1:01:01]

Resources & People Mentioned

• Canadian Blood Services SMS campaign

• Really Good Emails customer appreciation

• Episode 47 with Jocelyn Kwok

• Out on Screen

Connect With Frontier

• Follow Naomi on LinkedIn

• Follow Megan on LinkedIn

• Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/

• Website: https://Frontier.io