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Wes Moon, Wisely, and the Missing Middle of Annual Giving

Wes Moon, Wisely, and the Missing Middle of Annual Giving

Released Wednesday, 20th July 2022
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Wes Moon, Wisely, and the Missing Middle of Annual Giving

Wes Moon, Wisely, and the Missing Middle of Annual Giving

Wes Moon, Wisely, and the Missing Middle of Annual Giving

Wes Moon, Wisely, and the Missing Middle of Annual Giving

Wednesday, 20th July 2022
Good episode? Give it some love!
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If there’s one thing every fundraiser wants, it’s more money. That’s exactly what the team at Wisely wants to help you accomplish! On this episode, Ben sits down with Co-Founder and COO of Wisely, Wes Moon, to discuss how his company is accelerating the donor giving cycle, bringing AI to the charitable world, and finding the missing middle in your donor database.

You will want to hear this episode if you are interested in...

  • Diving into Wes Moon’s background as a lifer in the fundraising world [1:43]
  • The tech ecosystem and bringing AI to the charitable sector [7:08]
  • Accelerating the giving cycle and the value of tailored mid-level giving programs [10:02]
  • What is the missing middle? [18:26]
  • Integrating mass marketing and mid-level donors [22:03]
  • The best fundraising advice Wes has ever received [26:01]
  • Encouragement for new fundraisers [27:36]

Resources & People Mentioned

Connect with Wes Moon

Connect With Frontier

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